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EFECTIVIDAD DE UN PROGRAMA PARA LA MEJORA DEL PROYECTO PROFESIONAL Y LA MARCA PERSONAL

Revista española de orientación y psicopedagogía, 2021-05, Vol.32 (2), p.27-46

2021. This work is published under http://revistas.uned.es/index.php/reop/about/editorialPolicies#openAccessPolicy (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1139-7853 ;EISSN: 1989-7448

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  • Title:
    EFECTIVIDAD DE UN PROGRAMA PARA LA MEJORA DEL PROYECTO PROFESIONAL Y LA MARCA PERSONAL
  • Author: González, Fermín Carrillo
  • Subjects: Variables
  • Is Part Of: Revista española de orientación y psicopedagogía, 2021-05, Vol.32 (2), p.27-46
  • Description: ABSTRACT The research proposes the design and application of a career guidance program to improve the professional project and personal branding, to provide empirical evidence of its effectiveness in the employability of a group of psychologists and educators, postgraduate students, from an institution of higher education. The data of the analysis of general linear models of repeated measures (MLG), the t-tests for related samples and d Cohen give rise to significant results: improvements have been found in the experimental group, both in the professional and personal brand project, and in certain employability variables. [...]in the analysis of the change after completing the program, an SEM model has been found in which the assistance to the program has a significant direct standardized effect on the development of the project (ß = .0.25) and on job satisfaction (ß = .0.21), and indirectly in the rest of employability variables. Key Words: Career guidance, professional development, employment programs, program evaluation, marketing.
  • Publisher: Madrid: Universidad Nacional de Educacion a Distancia (UNED)
  • Language: English;Spanish
  • Identifier: ISSN: 1139-7853
    EISSN: 1989-7448
  • Source: ProQuest One Psychology
    Alma/SFX Local Collection
    Coronavirus Research Database
    ProQuest Central
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