How Does Web Personalization Create Value for Online Retailers? Lower Cash Flow Volatility or Enhanced Cash Flows
Journal of retailing, 2018-09, Vol.94 (3), p.265-279 [Peer Reviewed Journal]2018 New York University ;Copyright New York University Sep 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.05.001
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