Closing the Marketing Capabilities Gap
Journal of marketing, 2011-07, Vol.75 (4), p.183-195 [Peer Reviewed Journal]Copyright © 2011 American Marketing Association ;Copyright American Marketing Association Jul 2011 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jmkg.75.4.183 ;CODEN: JMKTAK
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