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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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