Impact of Celebrity Endorsements on Brands: A Case Study of the FMCG Sector Under the Shadow of Industrial Revolution
International journal of circular economy and waste management, 2022-07, Vol.2 (2), p.1-10 [Peer Reviewed Journal]Copyright © 2022, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited. ;ISSN: 2691-6665 ;EISSN: 2691-6681 ;DOI: 10.4018/IJCEWM.306212
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