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The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs
Management science letters, 2019, Vol.9 (9), p.1419-1428
[Peer Reviewed Journal]
ISSN: 1923-9335 ;EISSN: 1923-9343 ;DOI: 10.5267/j.msl.2019.5.009
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Title:
The effects of market orientation and innovation on competitive advantage and business performance of textile SMEs
Author:
Udriyah, Udriyah
;
Tham, Jacquline
;
Azam, S. M. Ferdous
Subjects:
Business Performance
;
Competitive Advantage
;
Innovation
;
Market Orientation
Is Part Of:
Management science letters, 2019, Vol.9 (9), p.1419-1428
Description:
This paper analyzes the effects of market orientation and innovation on competitive advantage and business performance. The method of collecting data is a designed questionnaire. The sample size is 150 textile SMEs in Selangor, Malaysia. Path analysis by operating SPSS 20.0 is used in analyzing the research. The result shows that market orientation and innovation had positive and significant effects on competitive advantage, partially. Market orientation and innovation give contributions to the competitive advantage of 46.3% while the rest of 54.7% are influenced by other variables which are not described in this study. Competitive advantage partially has a positive and significant influence on business performance. Market orientation and innovation also have significant effects on business performance both directly and indirectly through competitive advantage. Market orientation, innovation, and competitive advantage give contributions to the business performance of 58.4% while the rest of 41.6% are influenced by others variables which are not described in this study.
Publisher:
Growing Science
Language:
English
Identifier:
ISSN: 1923-9335
EISSN: 1923-9343
DOI: 10.5267/j.msl.2019.5.009
Source:
DOAJ Directory of Open Access Journals
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