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Brand engagement and experience in online services

The Journal of services marketing, 2020-04, Vol.34 (2), p.163-175 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-03-2019-0106

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