Transformative social marketing: co-creating the social marketing discipline and brand
Journal of social marketing, 2012-07, Vol.2 (2), p.118-129 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 2042-6763 ;EISSN: 2042-6771 ;DOI: 10.1108/20426761211243955
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