The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research
Journal of public policy & marketing, 2022-07, Vol.41 (3), p.203-205 [Peer Reviewed Journal]American Marketing Association 2022 ;ISSN: 0743-9156 ;EISSN: 1547-7207 ;DOI: 10.1177/07439156221092010
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