Enlightening the brand building–audience response link

The journal of brand management, 2023-11, Vol.30 (6), p.550-566 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Nature Limited 2023. corrected publication 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00331-y

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