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Using Protection Motivation Theory to Increase the Persuasiveness of Public Service Communications

ISBN0-7731-0556-5

Digital Resources/Online E-Resources

  • Title:
    Using Protection Motivation Theory to Increase the Persuasiveness of Public Service Communications
  • Author: Magdalena Cismaru
  • Publisher: Saskatchewan Institute of Public Policy
  • Creation Date: 2006
  • Language: English
  • Identifier: ISBN0-7731-0556-5
  • Source: SFX
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