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Clave Digital Mindset Scale: Development and validity evidence/Escala de Mindset Digital Clave: Desenvolvimento e evidencias de validade

Revista de administração Mackenzie, 2024-01, Vol.25 (1) [Peer Reviewed Journal]

COPYRIGHT 2024 Universidade Presbiteriana Mackenzie ;ISSN: 1518-6776 ;DOI: 10.1590/1678-6971/eRAMC240124.en

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  • Title:
    Clave Digital Mindset Scale: Development and validity evidence/Escala de Mindset Digital Clave: Desenvolvimento e evidencias de validade
  • Author: da Costa, Roberto Francisco ; Brauer, Marcus ; Victorino, Luiz ; Abreu, Ligia
  • Subjects: Digitization
  • Is Part Of: Revista de administração Mackenzie, 2024-01, Vol.25 (1)
  • Description: Purpose: The digital mindset can be defined as a set of individual behaviors related to the degree of adherence to digital transformations. After reviewing the literature on the subject, this research's objective was to answer the following question: "Is it possible to measure the digital mindset of employees through a scale designed for the context of Brazilian organizations?". Originality/value: The digitization of organizations has become the center of business transformation. However, one of the often-overlooked factors in the transition process is developed at the micro-organizational level. Collaborators vary in interest, knowledge, and ability to innovate. A measure to identify individual digital mindset profiles would be essential to guide the planning and development of a digital learning culture mindset. Still, such a tool was not yet found in the Brazilian literature. Design/methodology/approach: A multidimensional digital mindset construct was proposed based on the literature on cognitive structures and digital transformation mindset. Items were prepared to measure the degree of maturity of the construct, described through three digital profiles (open mind, transformer, and entrepreneur) and an analog profile. The scale was submitted to 574 professionals from Brazilian companies for exploratory factor analysis. Findings: The digital mindset scale showed signs of validity, confirming, in the present sample, the mindset dimensions related to the digital environment (Cronbach's alphas between 0.85 and 0.62). Keywords: digital mindset, scale, measure, digital transformation, mindset Objetivo: O mindset digital pode ser definido como um conjunto de comportamentos individuais relacionados ao grau de aderencia as transformacoes digitais. Nesse contexto, o objetivo da presente pesquisa foi, apos revisao de literatura sobre o tema, responder a seguinte questao: "E possivel mensurar o mindset digital de profissionais por meio de uma escala elaborada para o contexto das organizacoes brasileiras?". Originalidade/valor: A digitalizacao das organizacoes passou a ser o centro da transformacao dos negocios. No entanto, um dos fatores muitas vezes negligenciado no processo de transicao e o desenvolvimento no nivel micro-organizacional. Os profissionais variam no nivel de interesse, no conhecimento e na capacidade de inovar. Para guiar o planejamento e desenvolvimento de uma cultura de aprendizagem digital, uma medida para identificar os perfis individuais de mindset digital seria essencial, mas tal ferramenta ainda nao era encontrada na literatura brasileira. Design/metodologia/abordagem: A partir da literatura sobre estruturas cognitivas e a transformacao digital, foi proposto um construto multidimensional de mindset digital. Elaboraram-se itens para a mensuracao do grau de maturidade do construto, descrito por meio de tres perfis digitais (open mind, transformador e empreendedor) e um analogico. A escala foi submetida a 574 profissionais de empresas brasileiras para analise fatorial exploratoria. Resultados: A escala de mindset digital apresentou bons indicios de validade, sendo confirmadas, na presente amostra, as dimensoes de mindset relacionadas ao meio digital (alfas de Cronbach entre 0,85 e 0,62). Palavras-chave: mindset digital, escala, medida, transformacao digital, mindset
  • Publisher: Universidade Presbiteriana Mackenzie
  • Language: Portuguese
  • Identifier: ISSN: 1518-6776
    DOI: 10.1590/1678-6971/eRAMC240124.en
  • Source: AUTh Library subscriptions: ProQuest Central
    DOAJ Directory of Open Access Journals
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