Taking “Fun and Games” Seriously: Proposing the Hedonic-Motivation System Adoption Model (HMSAM)
Journal of the Association for Information Systems, 2013-11, Vol.14 (11), p.617-671 [Peer Reviewed Journal]Copyright Association for Information Systems Nov 2013 ;ISSN: 1536-9323 ;EISSN: 1536-9323 ;DOI: 10.17705/1jais.00347
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