The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
California management review, 2000-07, Vol.42 (4), p.8-23 [Peer Reviewed Journal]Copyright ©2000 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Summer 2000 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/000812560004200401 ;CODEN: CMNRAK
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