Predictive model assessment in PLS-SEM: guidelines for using PLSpredict
European journal of marketing, 2019-11, Vol.53 (11), p.2322-2347 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2019-0189
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