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Rethinking some of the rethinking of partial least squares

European journal of marketing, 2019-04, Vol.53 (4), p.566-584 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2018-0665

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