Ngôn ngữ:
Mental Accounting and Consumer Choice
Marketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.15-25 [Tạp chí có phản biện]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1070.0330 ;CODEN: MARSE5
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