Consumer Heterogeneity, Product Quality, and Distribution Channels
Management science, 2013-05, Vol.59 (5), p.1162-1176 [Peer Reviewed Journal]2013 INFORMS ;COPYRIGHT 2013 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences May 2013 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.1120.1604 ;CODEN: MNSCDI
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