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Consumer Responses to Corporate Social Responsibility (CSR) in China

Journal of business ethics, 2011-06, Vol.101 (2), p.197-212 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0716-6 ;CODEN: JBUEDJ

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Title:
Consumer Responses to Corporate Social Responsibility (CSR) in China
Author: Tian, Zhilong ; Wang, Rui ; Yang, Wen
Subjects: Age groups ; Associations ; Business and Management ; Business Ethics ; China ; Consumer advertising ; Consumer behavior ; Consumer behaviour ; Consumer economics ; Consumer goods industries ; Consumer motivation ; Consumer research ; consumer responses ; Consumers ; Corporate responsibility ; Corporate social responsibility ; CSR ; Demographic indicators ; Demographics ; Demography ; Education ; Empirical research ; Ethical consumerism ; Ethics ; Hypotheses ; Income ; Information processing ; Management ; Marketing ; Philosophy ; product category ; Quality of Life Research ; Social responsibility ; Strategic management ; Studies ; Surveys ; Trust
Is Part Of: Journal of business ethics, 2011-06, Vol.101 (2), p.197-212
Description: This research explores how consumers respond to Corporate Social Responsibility (CSR) in China with a multiproduct, comparative survey. Empirical results conclude that (1) Chinese consumers, who show a high level of awareness and trust of CSR, are more likely to transform a good CSR record into positive corporate evaluation, product association, and purchase intention; (2) Consumer responses to CSR vary across different product categories. Those firms selling experience products (vs. search and credence products) are more likely to gain consumers' positive product associations and purchase support through CSR practices; and (3) The relationships between consumer demographics and their CSR responses are not linear, and those consumers with a middle level of age and income would respond to CSR more positively. Managerial implications are provided.
Publisher: Dordrecht: Springer
Language: English
Identifier: ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-010-0716-6
CODEN: JBUEDJ
Source: ProQuest One Psychology
Alma/SFX Local Collection
RePEc
ProQuest Central

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Consumer Responses to Corporate Social Responsibility (CSR) in China

2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0716-6 ;CODEN: JBUEDJ

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