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Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Journal of business ethics, 2013-05, Vol.114 (3), p.489-500 [Tạp chí có phản biện]

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1360-0 ;CODEN: JBUEDJ

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Nhan đề:
Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk
Tác giả: Chen, Yu-Shan ; Chang, Ching-Hsun
Chủ đề: Advertising ; Business and Management ; Business Ethics ; Consumer behavior ; Consumer behaviour ; Consumer goods industries ; Consumers ; Ecological sustainability ; Economic behaviour. Consumption ; Economic sociology ; Education ; Electronic equipment ; Electronics ; Environmental conditions ; Environmental protection ; Environmentalism ; Environmentally sensitive products ; Ethics ; Financial risk ; Green businesses ; Green consumers ; Green marketing ; Greenwashing ; Hypotheses ; Information overload ; Information technology ; International ; Literature reviews ; Management ; Mediation ; Philosophy ; Production. Distribution. Advertising ; Quality of Life Research ; Sociology ; Sociology of economy and development ; Studies ; Sustainable development ; Taiwan ; Trends ; Trust ; Trusts
Là 1 phần của: Journal of business ethics, 2013-05, Vol.114 (3), p.489-500
Mô tả: The paper explores the influence of greenwash on green trust and discusses the mediation roles of green consumer confusion and green perceived risk. The research object of this study focuses on Taiwanese consumers who have the purchase experience of information and electronics products in Taiwan. This research employs an empirical study by means of the structural equation modeling. The results show that greenwash is negatively related to green trust. Therefore, this study suggests that companies must reduce their greenwash behaviors to enhance their consumers' green trust. In addition, this study finds out that green consumer confusion and green perceived risk mediate the negative relationship between greenwash and green trust. The results also demonstrate that greenwash is positively associated with green consumer confusion and green perceived risk which would negatively affect green trust. It means that greenwash does not only negatively affect green trust directly but also negatively influence it via green consumer confusion and green perceived risk indirectly. Hence, if companies would like to reduce the negative relationship between greenwash and green trust, they need to decrease their consumers' green consumer confusion and green perceived risk.
Nơi xuất bản: Dordrecht: Springer
Ngôn ngữ: English
Số nhận dạng: ISSN: 0167-4544
EISSN: 1573-0697
DOI: 10.1007/s10551-012-1360-0
CODEN: JBUEDJ
Nguồn: ProQuest One Psychology
Alma/SFX Local Collection
ProQuest Central

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Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk

Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1360-0 ;CODEN: JBUEDJ

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