Young consumers’ insights on brand equity: Effects of brand association, brand loyalty, brand awareness, and brand image
International journal of retail & distribution management, 2015-03, Vol.43 (3), p.276-292 [Peer Reviewed Journal]ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-02-2014-0024
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