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1	Material Type: Article	Unindexed Back Matter Journal of marketing research, 1980-11, Vol.17 (4) [Peer Reviewed Journal] ISSN: 0022-2437 ;EISSN: 1547-7193 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Unindexed Back Matter Journal of marketing research, 1988-11, Vol.25 (4) [Peer Reviewed Journal] ISSN: 0022-2437 ;EISSN: 1547-7193 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	GAINING A COMPETITIVE ADVANTAGE IN FASHION RETAILING International journal of retail & distribution management, 1990-04, Vol.18 (4), p.21 [Peer Reviewed Journal] MCB UP Limited ;Copyright MCB UP Limited (MCB) Jul/Aug 1990 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590559010001105 ;CODEN: IRDMEQ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	The Effects of Length, Content, and Repetition on Television Commercial Effectiveness Journal of marketing research, 1993-02, Vol.30 (1), p.91-104 [Peer Reviewed Journal] Copyright 1993 American Marketing Association ;Copyright American Marketing Association Feb 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000108 ;CODEN: JMKRAE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Price Perceptions and Consumer Shopping Behavior: A Field Study Journal of marketing research, 1993-05, Vol.30 (2), p.234-245 [Peer Reviewed Journal] Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000208 ;CODEN: JMKRAE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product Information Journal of marketing research, 1993-05, Vol.30 (2), p.204-219 [Peer Reviewed Journal] Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000206 ;CODEN: JMKRAE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	When Persuasion Goes Undetected: The Case of Comparative Advertising Journal of marketing research, 1993-08, Vol.30 (3), p.315-330 [Peer Reviewed Journal] Copyright 1993 American Marketing Association ;Copyright American Marketing Association Aug 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000304 ;CODEN: JMKRAE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Transaction utility effects when quality is uncertain Journal of the Academy of Marketing Science, 1997, Vol.25 (1), p.45-55 [Peer Reviewed Journal] Copyright Sage Publications, Inc. Winter 1997 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK Journal of consumer behaviour, 2001-11, Vol.1 (2), p.140-155 [Peer Reviewed Journal] Copyright © 2001 Henry Stewart Publications. ;Copyright Henry Stewart Conferences and Publications Ltd. Nov 2001 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.61 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Customer satisfaction and retail banking an assessment of some of the key antecedents of customer satisfaction in retail banking International journal of bank marketing, 2002-07, Vol.20 (4), p.146-160 [Peer Reviewed Journal] Copyright MCB UP Limited (MCB) 2002 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/02652320210432936 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	The Effects of Consumer Risk Perception on Pre‐purchase Information in Online Auctions: Brand, Word‐of‐Mouth, and Customized Information Journal of computer-mediated communication, 2002-10, Vol.8 (1), p.0-0 [Peer Reviewed Journal] ISSN: 1083-6101 ;EISSN: 1083-6101 ;DOI: 10.1111/j.1083-6101.2002.tb00160.x Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	DISCONFIRMED EXPECTATIONS THEORY OF CONSUMER SATISFACTION: AN EXAMINATION OF REPRESENTATIONAL AND RESPONSE LANGUAGE EFFECTS Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2003-01, Vol.16, p.81 [Peer Reviewed Journal] Copyright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2003 ;ISSN: 0899-8620 ;EISSN: 2640-8872 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Best student paper: Some moderating effects on the service quality-customer retention link International journal of operations & production management, 2003-02, Vol.23 (2), p.230-248 [Peer Reviewed Journal] Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0144-3577 ;EISSN: 1758-6593 ;CODEN: IOPMDU Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events Journal of advertising, 2003-10, Vol.32 (3), p.19-30 [Peer Reviewed Journal] Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2003 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639139 ;CODEN: JOADD7 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Destination image: to see or not to see? International journal of contemporary hospitality management, 2004-08, Vol.16 (5), p.309-314 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2004 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/09596110410540285 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	The Quality of Interactivity to WWW Advertising Tai Da Guan Li Lun Cong, 2004-12, Vol.15 (1), p.23 [Peer Reviewed Journal] ISSN: 1018-1601 ;EISSN: 2410-2490 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Assessing behavior before it becomes behavior: An examination of the role of intentions as a link between satisfaction and repatronizing behavior International journal of service industry management, 2005-01, Vol.16 (2), p.169-185 Copyright MCB UP Limited (MCB) 2005 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230510592298 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	AN EXAMINATION OF MEASUREMENT CONTEXT AND REPRESENTATIONAL EFFECTS OF CONSUMER EXPECTATIONS Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2005-01, Vol.18, p.68 [Peer Reviewed Journal] Copyright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2005 ;ISSN: 0899-8620 ;EISSN: 2640-8872 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics Marketing theory, 2005-03, Vol.5 (1), p.51-74 [Peer Reviewed Journal] Copyright Sage Publications Ltd. Mar 2005 ;ISSN: 1470-5931 ;EISSN: 1741-301X ;DOI: 10.1177/1470593105049601 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Assessing behavior before it becomes behavior International journal of service industry management, 2005-04, Vol.16 (2), p.169-185 Emerald Group Publishing Limited ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230510592298 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 128 for All Library Resources

ISSN: 0022-2437 ;EISSN: 1547-7193

ISSN: 0022-2437 ;EISSN: 1547-7193

MCB UP Limited ;Copyright MCB UP Limited (MCB) Jul/Aug 1990 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590559010001105 ;CODEN: IRDMEQ

Copyright 1993 American Marketing Association ;Copyright American Marketing Association Feb 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000108 ;CODEN: JMKRAE

Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000208 ;CODEN: JMKRAE

Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000206 ;CODEN: JMKRAE

Copyright 1993 American Marketing Association ;Copyright American Marketing Association Aug 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000304 ;CODEN: JMKRAE

Copyright Sage Publications, Inc. Winter 1997 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDE

Copyright © 2001 Henry Stewart Publications. ;Copyright Henry Stewart Conferences and Publications Ltd. Nov 2001 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.61

Copyright MCB UP Limited (MCB) 2002 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/02652320210432936

ISSN: 1083-6101 ;EISSN: 1083-6101 ;DOI: 10.1111/j.1083-6101.2002.tb00160.x

Copyright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2003 ;ISSN: 0899-8620 ;EISSN: 2640-8872

Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0144-3577 ;EISSN: 1758-6593 ;CODEN: IOPMDU

Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2003 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639139 ;CODEN: JOADD7

Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2004 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/09596110410540285

ISSN: 1018-1601 ;EISSN: 2410-2490

Copyright MCB UP Limited (MCB) 2005 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230510592298

Copyright Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2005 ;ISSN: 0899-8620 ;EISSN: 2640-8872

Copyright Sage Publications Ltd. Mar 2005 ;ISSN: 1470-5931 ;EISSN: 1741-301X ;DOI: 10.1177/1470593105049601

Emerald Group Publishing Limited ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230510592298

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