Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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World-of-mouth processes within a services purchase decision contextJournal of service research : JSR, 2000-11, Vol.3 (2), p.166 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Nov 2000 ;ISSN: 1094-6705 ;EISSN: 1552-7379Full text available |
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2 |
Material Type: Article
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Key user roles on web-based information systems requirementsIndustrial management + data systems, 2005-01, Vol.105 (5), p.577-595 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright MCB UP Limited (MCB) 2005 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/02635570510599968 ;CODEN: IMDSD8Full text available |
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3 |
Material Type: Article
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The impact of participation in virtual brand communities on consumer trust and loyalty : The case of free softwareOnline information review, 2007-01, Vol.31 (6), p.775-792 [Peer Reviewed Journal]2008 INIST-CNRS ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/14684520710841766Full text available |
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4 |
Material Type: magazinearticle
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Demand-Side Innovation: Where IT Meets Marketing -- It's not a better mousetrap that will set businesses apart. In the online social-networking marketplace, customers can make or break a product. How will businesses tap into this new world?Optimize, 2007-02, Vol.6 (2), p.36Copyright 2007 CMP Media LLC. All rights reserved. ;ISSN: 1537-2308Full text available |
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5 |
Material Type: magazinearticle
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Beyond Clicks: Measuring Effects of Social Net AdsAdweek (2003), 2007-04, Vol.48 (17), p.8Copyright VNU eMedia, Inc. Apr 23, 2007 ;ISSN: 1549-9553Full text available |
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6 |
Material Type: magazinearticle
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SOCIAL NETWORK ADVERTISING: Making friendsNew Media Age, 2007-05, p.19-19COPYRIGHT 2007 Centaur Communications Limited ;COPYRIGHT 2007 Centaur Communications Limited ;Copyright (c) 2007. Centaur Communications Limited. Reproduced withpermission of the copyright owner. Further reproduction ordistribution is prohibited without permission. ;ISSN: 1364-7776Full text available |
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7 |
Material Type: Article
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Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication TheoryCorporate reputation review, 2007-09, Vol.10 (3), p.163-176 [Peer Reviewed Journal]Palgrave Macmillan Ltd 2007 ;ISSN: 1363-3589 ;EISSN: 1479-1889 ;DOI: 10.1057/palgrave.crr.1550049Full text available |
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8 |
Material Type: Article
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Research themes, concepts and relationships: A study of International Journal of Service Industry Management (1990‐2005)International journal of service industry management, 2008-01, Vol.19 (1), p.83-110Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230810855725Full text available |
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9 |
Material Type: Article
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Research themes, concepts and relationshipsInternational journal of service industry management, 2008-03, Vol.19 (1), p.83-110Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2008 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230810855725Full text available |
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10 |
Material Type: Article
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Evaluation of Internet Advertising Research: A Bibliometric Analysis of Citations from Key SourcesJournal of advertising, 2008-04, Vol.37 (1), p.99-112 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2008 ;Copyright 2008 American Academy of Advertising ;COPYRIGHT 2008 Taylor & Francis Group LLC ;Copyright M. E. Sharpe Inc. Spring 2008 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367370108 ;CODEN: JOADD7Full text available |
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11 |
Material Type: Article
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Is there a future in web TV?PR Week, 2008-06, p.24Copyright Haymarket Business Publications Ltd. Jun 27, 2008 ;ISSN: 0267-6087 ;EISSN: 0267-6087Full text available |
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12 |
Material Type: Article
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Examining the Factors Influencing Participants' Knowledge Sharing Behavior in Virtual Learning CommunitiesEducational technology & society, 2009-01, Vol.12 (1), p.134-148 [Peer Reviewed Journal]Copyright 2009 by International Forum of Educational Technology & Society (IFETS) ;COPYRIGHT 2009 International Forum of Educational Technology & Society ;2009. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at https://www.j-ets.net/ETS/guide.html ;ISSN: 1176-3647 ;ISSN: 1436-4522 ;EISSN: 1436-4522Full text available |
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13 |
Material Type: Article
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Virally inspired: A review of the theory of viral stealth marketingAustralasian marketing journal, 2009-05, Vol.17 (1), p.9-15 [Peer Reviewed Journal]2009 Australian and New Zealand Marketing Academy ;Copyright Monash University May 2009 ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/j.ausmj.2009.01.005Full text available |
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14 |
Material Type: Article
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If you build it will they come?—An empirical investigation of consumer perceptions and strategy in virtual worldsElectronic commerce research, 2009-06, Vol.9 (1-2), p.115-134 [Peer Reviewed Journal]Springer Science+Business Media, LLC 2009 ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-009-9031-7Full text available |
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15 |
Material Type: Article
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Flagship Brand Stores within Virtual Worlds: The Impact of Virtual Store Exposure on Real-Life Attitude toward the Brand and Purchase IntentRecherche et applications en marketing (English edition), 2009-09, Vol.24 (3), p.57-79 [Peer Reviewed Journal]2009 Association Française du Marketing ;Copyright Association Française du Marketing 2009 ;ISSN: 2051-5707 ;EISSN: 2051-5707 ;DOI: 10.1177/205157070902400303Full text available |
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16 |
Material Type: Article
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Examining the customer equity framework from a consumer perspectiveThe journal of brand management, 2009-12, Vol.17 (3), p.165-180 [Peer Reviewed Journal]Palgrave Macmillan 2009 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.21Full text available |
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17 |
Material Type: Article
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Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customersEuropean journal of marketing, 2010-01, Vol.44 (6), p.874-904 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561011032757Full text available |
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18 |
Material Type: Article
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Antecedents and consequences of trust in online product recommendations: An empirical study in social shoppingOnline information review, 2010-01, Vol.34 (6), p.935-953 [Peer Reviewed Journal]2015 INIST-CNRS ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/14684521011099414Full text available |
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19 |
Material Type: Article
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IDENTIFYING MARKET MAVENS ONLINE BY THEIR SOCIAL BEHAVIORS IN COMMUNITY-GENERATED MEDIAAcademy of Marketing Studies journal, 2010-01, Vol.14 (1), p.55 [Peer Reviewed Journal]Copyright The DreamCatchers Group, LLC 2010 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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20 |
Material Type: Article
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Intention to Use Online Social Network for Travel Purposes: A Case Study at 3 Bangkok-based UniversitiesAU-GSB E-Journal, 2010-01, Vol.3 (2)2010. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at http://www.assumptionjournal.au.edu/index.php/AU-GSB/about/editorialPolicies#openAccessPolicy ;ISSN: 1906-3296Full text available |