Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Marketing Sports Products on Facebook: The Effect of Social InfluencePhysical culture and sport studies and research, 2014-06, Vol.61 (1), p.65-73 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. 2014 ;ISSN: 2081-2221 ;EISSN: 1899-4849 ;DOI: 10.2478/pcssr-2014-0006Full text available |
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2 |
Material Type: Article
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The Role of Signals in Online Auction Purchase DecisionsFolia oeconomica stetinensia, 2015-06, Vol.15 (1), p.53-68 [Peer Reviewed Journal]ISSN: 1730-4237 ;ISSN: 1898-0198 ;EISSN: 1898-0198 ;DOI: 10.1515/foli-2015-0019Full text available |
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3 |
Material Type: Article
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The Effectiveness of Branded Mobile Apps on User’s Brand Attitudes and Purchase IntentionsReview of economic and business studies, 2016-06, Vol.9 (1), p.141-154 [Peer Reviewed Journal]ISSN: 1843-763X ;EISSN: 2068-7249 ;DOI: 10.1515/rebs-2016-0029Full text available |
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4 |
Material Type: Article
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Impact of Fear of Identity Theft and Perceived Risk on Online Purchase IntentionOrganizacija, 2018-05, Vol.51 (2), p.146-155 [Peer Reviewed Journal]Copyright De Gruyter Open Sp. z o.o. 2018 ;ISSN: 1581-1832 ;ISSN: 1318-5454 ;EISSN: 1581-1832 ;DOI: 10.2478/orga-2018-0007Full text available |
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5 |
Material Type: Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service QualityMarketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035Full text available |
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6 |
Material Type: Article
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Understanding Factors influencing Consumers Online Purchase intention Via Mobile App: Perceived Ease of use, Perceived Usefulness, System Quality, information Quality, and Service QualityMarketing Instytucji Naukowych i Badawczych, 2019-06, Vol.32 (2), p.175-205 [Peer Reviewed Journal]ISSN: 2353-8414 ;ISSN: 2353-8503 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2019-0035Full text available |
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7 |
Material Type: Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factorsHolistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029Full text available |
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8 |
Material Type: Article
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The Effect of Customer Experiences on Purchase Intention Through Mediator Variables of Mental Engagement and Visual PerceptionStudies in business and economics (Romania), 2020-08, Vol.15 (2), p.175-191 [Peer Reviewed Journal]ISSN: 2344-5416 ;EISSN: 2344-5416 ;DOI: 10.2478/sbe-2020-0033Full text available |
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9 |
Material Type: Article
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The Influence of Flow Experience on Online Consumers’ Information Searching Behavior: An Empirical Study of Chinese College StudentsData and information management, 2020-12, Vol.4 (4), p.250-257 [Peer Reviewed Journal]2020. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.2478/dim-2020-0043Full text available |
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10 |
Material Type: Article
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39Full text available |
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11 |
Material Type: Article
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Should Advertisers Avoid Controversial TV Content? Female Viewer Loyalty and Purchase Intent in the Context of Targeted Sponsorship VignettesCentral European Management Journal, 2021-06, Vol.29 (2), p.2-32 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.44Full text available |
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12 |
Material Type: Article
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The Influence of E-Servicescape on Mobile Shopping Intention: The Mediating Role of Customer SatisfactionHolistica : Journal of business and public administration, 2021-08, Vol.12 (2), p.64-92 [Peer Reviewed Journal]ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2021-0015Full text available |
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13 |
Material Type: Article
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The influence of ecological concern on green purchase behaviorManagement & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267 [Peer Reviewed Journal]2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2021-0015Full text available |
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14 |
Material Type: Article
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Impact of Brand Equity on Purchase Intentions Buying Food Products in LithuaniaManagement theory & studies for rural business & infrastructure development, 2021-11, Vol.43 (3), p.373-382 [Peer Reviewed Journal]ISSN: 1822-6760 ;EISSN: 2345-0355 ;DOI: 10.15544/mts.2021.34Full text available |
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15 |
Material Type: Article
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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR ModelCentral European Management Journal, 2021-12, Vol.29 (4), p.124-148 [Peer Reviewed Journal]ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.62Full text available |
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16 |
Material Type: Article
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The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone MarketJournal of Social and Economic Statistics, 2021-12, Vol.10 (1), p.30-42 [Peer Reviewed Journal]ISSN: 2285-388X ;EISSN: 2285-388X ;DOI: 10.2478/jses-2021-0003Full text available |
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17 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
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18 |
Material Type: Article
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Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experimentData and information management, 2022-10, Vol.6 (4), p.100022, Article 100022 [Peer Reviewed Journal]2022 The Authors ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2022.100022Full text available |
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19 |
Material Type: Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase IntentionFibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038Full text available |
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20 |
Material Type: Article
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Exploring Organic Food Purchase Behaviors of Gen Z: An Application of TPB and MOA Model in a Transition CountryFoundations of management, 2023-01, Vol.15 (1), p.35-50 [Peer Reviewed Journal]ISSN: 2300-5661 ;EISSN: 2300-5661 ;DOI: 10.2478/fman-2023-0003Full text available |