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Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbikeEducación física y deporte, 2017, Vol.36 (2) [Tạp chí có phản biện]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0120-677X ;EISSN: 2145-5880Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de JerezRetos (Madrid), 2023 (50), p.205-214 [Tạp chí có phản biện]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1579-1726 ;ISSN: 1988-2041 ;EISSN: 1988-2041 ;DOI: 10.47197/retos.v50.97266Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shoppingارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Tạp chí có phản biện]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Engagement and consumption behavior of eSports gamersSpanish journal of marketing-ESIC, 2023-08, Vol.27 (2), p.261-282 [Tạp chí có phản biện]Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather. ;ISSN: 2444-9709 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-07-2022-0161Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Does the milk powder scare matter? A survey examining Penang's consumer purchase intention with attitude as the mediatorInternational food research journal, 2020-04, Vol.27 (2), p.327-338 [Tạp chí có phản biện]Copyright Universiti Putra Malaysia, Faculty of Food Science & Technology 2020 ;ISSN: 1985-4668 ;EISSN: 2231-7546Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-01, Vol.2 (3)ISSN: 2228-7744Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-12, Vol.2 (3), p.1-34ISSN: 2228-7744Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank ServicesInternational Journal of Digital Content Management, 2023-07, Vol.4 (7), p.145-170 [Tạp chí có phản biện]ISSN: 2717-3305 ;EISSN: 2717-3313 ;DOI: 10.22054/dcm.2022.70019.1153Tài liệu số/Tài liệu điện tử |
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Material Type: Bài báo
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A gradient boosting classifier for purchase intention prediction of online shoppersHeliyon, 2023-04, Vol.9 (4), p.e15163-e15163, Article e15163 [Tạp chí có phản biện]2023 The Author(s) ;2023 The Author(s). ;2023 The Author(s) 2023 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2023.e15163 ;PMID: 37095970Tài liệu số/Tài liệu điện tử |