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Results 1 - 20 of 7,957  for All Library Resources

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1
The influence of real women in advertising on mass market fashion brand perception
Material Type:
Article
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The influence of real women in advertising on mass market fashion brand perception

Journal of fashion marketing and management, 2011-01, Vol.15 (4), p.486-502 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/13612021111169960

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2
Linking Halal food certification and business performance
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Article
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Linking Halal food certification and business performance

British food journal (1966), 2017-07, Vol.119 (7), p.1606-1618 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2017-0019

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3
The effect of innovation and consumer related factors on consumer resistance to innovation
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Article
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The effect of innovation and consumer related factors on consumer resistance to innovation

Cogent business & management, 2017-01, Vol.4 (1), p.1312058 [Peer Reviewed Journal]

2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license 2017 ;2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2017.1312058

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4
Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods
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Article
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Remanufactured Products in Closed-Loop Supply Chains for Consumer Goods

Production and operations management, 2015-03, Vol.24 (3), p.488-503 [Peer Reviewed Journal]

2015 The Authors ;2014 Production and Operations Management Society ;Copyright Blackwell Publishers Inc. Mar 2015 ;ISSN: 1059-1478 ;EISSN: 1937-5956 ;DOI: 10.1111/poms.12238 ;CODEN: POMAEN

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5
The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company
Material Type:
Conference Proceeding
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The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role. Case analysis in an international service company

The Business & Management Review, 2013, Vol.3 (2), p.177

Copyright The Academy of Business and Retail Management (ABRM) Jan 2013 ;ISSN: 2047-2854 ;EISSN: 2047-2862

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6
Globality and intentionality attribution of animosity
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Article
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Globality and intentionality attribution of animosity

Journal of Islamic marketing, 2012-03, Vol.3 (1), p.72-80 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/17590831211206608

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7
Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing
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Article
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Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Journal of theoretical and applied electronic commerce research, 2015-09, Vol.10 (3), p.45-62 [Peer Reviewed Journal]

Copyright Universidad de Talca Sep 2015 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762015000300005

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8
Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour
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Article
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Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour

Marketing intelligence & planning, 2016-02, Vol.34 (1), p.2-18

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2014-0107

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9
Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia
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Article
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Institutionalizing corporate social responsibility: effects on corporate reputation, culture, and legitimacy in Malaysia

Social responsibility journal, 2013-07, Vol.9 (3), p.344-361 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-05-2011-0110

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10
CELEBRITY ADVERTISEMENT: KEY TO MARKETING SUCCESS
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Article
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CELEBRITY ADVERTISEMENT: KEY TO MARKETING SUCCESS

Indian journal of commerce and management studies, 2014-01, Vol.5 (1), p.78 [Peer Reviewed Journal]

Copyright Educational Research Multimedia & Publications Jan 2014 ;ISSN: 2249-0310 ;EISSN: 2229-5674

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11
Actual self-concept versus ideal self-concept
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Article
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Actual self-concept versus ideal self-concept

Sport, business and management, 2013-03, Vol.3 (1), p.78-96 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 2042-678X ;EISSN: 2042-6798 ;DOI: 10.1108/20426781311316915

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12
The souvenir purchase decision: effects of online availability
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Article
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The souvenir purchase decision: effects of online availability

International journal of culture, tourism and hospitality research, 2011-06, Vol.5 (2), p.173-183

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1750-6182 ;EISSN: 1750-6190 ;DOI: 10.1108/17506181111139582

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13
The world’s highest-paid athletes, product endorsement, and Twitter
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Article
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The world’s highest-paid athletes, product endorsement, and Twitter

Sport, business and management, 2017-07, Vol.7 (3), p.332-355 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 2042-678X ;EISSN: 2042-6798 ;DOI: 10.1108/SBM-08-2016-0040

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14
Impacts of the Attributes of Service Quality on Customer Satisfaction and the Interrelationship Among Service Quality, Customer Satisfaction and Customer Loyalty
Material Type:
Article
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Impacts of the Attributes of Service Quality on Customer Satisfaction and the Interrelationship Among Service Quality, Customer Satisfaction and Customer Loyalty

JOHAR, 2014-07, Vol.9 (2)

Copyright Publishing India Group 2014 ;ISSN: 0973-4538

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15
ANTECEDENTS OF CONSUMERS' BUYING BEHAVIOR TOWARDS COUNTERFEIT PRODUCTS: AN EMPIRICAL STUDY
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Article
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ANTECEDENTS OF CONSUMERS' BUYING BEHAVIOR TOWARDS COUNTERFEIT PRODUCTS: AN EMPIRICAL STUDY

Aktualʹni problemy ekonomiky, 2016-01 (176), p.89 [Peer Reviewed Journal]

Copyright Natsional'na Akademiya Upravlinnya / National Academy of Management 2016 ;ISSN: 1993-6788

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16
Applying the ESD approach in textile and apparel education
Material Type:
Article
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Applying the ESD approach in textile and apparel education

International journal of sustainability in higher education, 2019-02, Vol.20 (1), p.75-90 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1467-6370 ;EISSN: 1758-6739 ;DOI: 10.1108/IJSHE-02-2018-0029

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17
IHateYourBrand: adaptive service recovery strategies on Twitter
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Article
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IHateYourBrand: adaptive service recovery strategies on Twitter

The Journal of services marketing, 2017-01, Vol.31 (3), p.281-294 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-02-2016-0079

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18
What drives customer loyalty: An analysis from the telecommunications industry
Material Type:
Article
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What drives customer loyalty: An analysis from the telecommunications industry

Journal of targeting, measurement and analysis for marketing, 2002-09, Vol.11 (1), p.34 [Peer Reviewed Journal]

Copyright Henry Stewart Conferences and Publications Ltd. Sep 2002 ;ISSN: 0967-3237 ;EISSN: 1479-1862

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19
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
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Article
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The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment

European journal of marketing, 2014-01, Vol.48 (11/12), p.2262-2283 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2013-0737

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20
Impact of Electronic Word of Mouth on Customer Purchase Intention: Moderating Role of Social Risk and Mediating Role of In-person Word of Mouth. A study of the Gaming Industry of Pakistan
Material Type:
Article
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Impact of Electronic Word of Mouth on Customer Purchase Intention: Moderating Role of Social Risk and Mediating Role of In-person Word of Mouth. A study of the Gaming Industry of Pakistan

Global management journal for academic & corporate studies, 2019-01, Vol.9 (2), p.112-132 [Peer Reviewed Journal]

Copyright Bahria University 2019 ;ISSN: 2219-6145 ;EISSN: 2305-0756

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