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Results 1 - 20 of 30,832  for All Library Resources

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1
PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION
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PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

E-Jurnal Manajemen, 2019-09, Vol.8 (9), p.5783-5802

EISSN: 2302-8912 ;DOI: 10.24843/EJMUNUD.2019.v08.i09.p21

Digital Resources/Online E-Resources

2
Building a warm and competent B2B brand personality
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Article
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Building a warm and competent B2B brand personality

European journal of marketing, 2022-08, Vol.56 (13), p.167-193 [Peer Reviewed Journal]

Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2019-0528

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3
The persuasive effects of emotional green packaging claims
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Article
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The persuasive effects of emotional green packaging claims

British food journal (1966), 2019-11, Vol.121 (12), p.3233-3246 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0007-070X ;ISSN: 1758-4108 ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-08-2019-0652

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4
What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business Customers
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Article
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What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business Customers

Sustainability (Basel, Switzerland), 2021-12, Vol.13 (24), p.13764 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su132413764

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5
The Impact of Celebrity's Field of Expertise on Consumer Perception
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Article
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The Impact of Celebrity's Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]

EISSN: 2146-4405

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6
The Impact of Celebrity's Field of Expertise on Consumer Perception
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Article
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The Impact of Celebrity's Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]

EISSN: 2146-4405

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7
The Impact of Celebrity’s Field of Expertise on Consumer Perception
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Article
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The Impact of Celebrity’s Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2), p.31 [Peer Reviewed Journal]

2019. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405

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8
Motivations and limitations in implementing Halal food certification: a Pareto analysis
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Article
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Motivations and limitations in implementing Halal food certification: a Pareto analysis

British food journal (1966), 2015-11, Vol.117 (11), p.2664-2705 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-02-2015-0055

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9
Linking Halal food certification and business performance
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Article
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Linking Halal food certification and business performance

British food journal (1966), 2017-07, Vol.119 (7), p.1606-1618 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2017-0019

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10
The role of government in promoting Halal logistics: a systematic literature review
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Article
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The role of government in promoting Halal logistics: a systematic literature review

Journal of Islamic marketing, 2021-01, Vol.12 (9), p.1682-1708 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-05-2020-0124

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11
Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbike
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Article
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Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbike

Educación física y deporte, 2017, Vol.36 (2) [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0120-677X ;EISSN: 2145-5880

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12
Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez
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Article
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Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez

Retos (Madrid), 2023 (50), p.205-214 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1579-1726 ;ISSN: 1988-2041 ;EISSN: 1988-2041 ;DOI: 10.47197/retos.v50.97266

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13
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
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Article
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The impact of religiosity on luxury brand consumption: the case of Saudi consumers

Journal of Islamic marketing, 2021-05, Vol.12 (4), p.763-775 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2016-0091

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14
The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers
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Article
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The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumers

Humanities & social sciences communications, 2023-12, Vol.10 (1), p.621-9, Article 621 [Peer Reviewed Journal]

The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-02112-z

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15
Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping
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Article
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shopping

ارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Peer Reviewed Journal]

EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039

Digital Resources/Online E-Resources

16
The effect of innovation and consumer related factors on consumer resistance to innovation
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Article
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The effect of innovation and consumer related factors on consumer resistance to innovation

Cogent business & management, 2017-01, Vol.4 (1), p.1312058 [Peer Reviewed Journal]

2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license 2017 ;2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2017.1312058

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17
CSR and Customer Outcomes: The Mediating Role of Customer Engagement
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CSR and Customer Outcomes: The Mediating Role of Customer Engagement

Sustainability (Basel, Switzerland), 2018-11, Vol.10 (11), p.4243 [Peer Reviewed Journal]

2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10114243

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18
Engagement and consumption behavior of eSports gamers
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Article
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Engagement and consumption behavior of eSports gamers

Spanish journal of marketing-ESIC, 2023-08, Vol.27 (2), p.261-282 [Peer Reviewed Journal]

Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather. ;ISSN: 2444-9709 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-07-2022-0161

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19
Do pop-up ads in online videogames influence children’s inspired-to behavior?
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Article
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Do pop-up ads in online videogames influence children’s inspired-to behavior?

Young consumers, 2022-07, Vol.23 (3), p.362-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-06-2021-1347

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20
Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists
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Article
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Advertising value of vlogs on destination visit intention: the mediating role of place attachment among Pakistani tourists

Journal of hospitality and tourism technology, 2022-11, Vol.13 (5), p.816-834

Emerald Publishing Limited ;ISSN: 1757-9880 ;EISSN: 1757-9880 ;DOI: 10.1108/JHTT-07-2021-0204

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