Results 1 - 20 of 2,966 for All Library Resources
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- Peer-reviewed Journals (2,264)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbikeEducación física y deporte, 2017, Vol.36 (2) [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0120-677X ;EISSN: 2145-5880Full text available |
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Material Type: Article
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Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de JerezRetos (Madrid), 2023 (50), p.205-214 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1579-1726 ;ISSN: 1988-2041 ;EISSN: 1988-2041 ;DOI: 10.47197/retos.v50.97266Full text available |
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shoppingارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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The effects of consumer esports videogame engagement on consumption behaviorsThe journal of product & brand management, 2021-11, Vol.30 (8), p.1194-1211 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2839Full text available |
| 5 |
Material Type: Article
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Engagement and consumption behavior of eSports gamersSpanish journal of marketing-ESIC, 2023-08, Vol.27 (2), p.261-282 [Peer Reviewed Journal]Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather. ;ISSN: 2444-9709 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-07-2022-0161Full text available |
| 6 |
Material Type: Article
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Does the milk powder scare matter? A survey examining Penang's consumer purchase intention with attitude as the mediatorInternational food research journal, 2020-04, Vol.27 (2), p.327-338 [Peer Reviewed Journal]Copyright Universiti Putra Malaysia, Faculty of Food Science & Technology 2020 ;ISSN: 1985-4668 ;EISSN: 2231-7546Full text available |
| 7 |
Material Type: Article
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839Full text available |
| 8 |
Material Type: Article
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-01, Vol.2 (3)ISSN: 2228-7744Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Analyzing factors Affecting Consumers’ Attitude Intention to Purchase Counterfeit products of luxury Brands In clothing IndustryNew marketing research journal, 2012-12, Vol.2 (3), p.1-34ISSN: 2228-7744Digital Resources/Online E-Resources |
| 10 |
Material Type: Article
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Designing the Process Model of Content Marketing with the Approach of Strengthening the Customers' Purchase Intention in the Keshavarzi Bank ServicesInternational Journal of Digital Content Management, 2023-07, Vol.4 (7), p.145-170 [Peer Reviewed Journal]ISSN: 2717-3305 ;EISSN: 2717-3313 ;DOI: 10.22054/dcm.2022.70019.1153Full text available |
| 11 |
Material Type: Article
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A gradient boosting classifier for purchase intention prediction of online shoppersHeliyon, 2023-04, Vol.9 (4), p.e15163-e15163, Article e15163 [Peer Reviewed Journal]2023 The Author(s) ;2023 The Author(s). ;2023 The Author(s) 2023 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2023.e15163 ;PMID: 37095970Full text available |
| 12 |
Material Type: Article
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Brand Positioning Through Celebrity Endorsement - A Review Contribution to Brand LiteratureInternational review of management and marketing, 2014-12, Vol.4 (4), p.259-275 [Peer Reviewed Journal]EISSN: 2146-4405Full text available |
| 13 |
Material Type: Article
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Contrariwise obesity through organic food consumption in Malaysia: a signaling theory perspectiveBMC public health, 2022-01, Vol.22 (1), p.99-99, Article 99 [Peer Reviewed Journal]2022. The Author(s). ;COPYRIGHT 2022 BioMed Central Ltd. ;2022. This work is licensed under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2022 ;ISSN: 1471-2458 ;EISSN: 1471-2458 ;DOI: 10.1186/s12889-021-12480-3 ;PMID: 35031029Full text available |
| 14 |
Material Type: Article
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Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty ProductsAlmana: Jurnal Manajemen dan Bisnis, 2021-08, Vol.5 (2), p.278-283ISSN: 2579-4892 ;EISSN: 2655-8327 ;DOI: 10.36555/almana.v5i2.1689Full text available |
| 15 |
Material Type: Article
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Accounting for Environmental Awareness on Green Purchase Intention and Behaviour: Evidence from the PhilippinesSustainability (Basel, Switzerland), 2022-10, Vol.14 (19), p.12565 [Peer Reviewed Journal]COPYRIGHT 2022 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su141912565Full text available |
| 16 |
Material Type: Article
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Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic AlliancesIranian journal of management studies, 2022-03, Vol.15 (2), p.271-285 [Peer Reviewed Journal]COPYRIGHT 2022 University of Tehran, Farabi College ;2022. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2008-7055 ;EISSN: 2345-3745 ;DOI: 10.22059/IJMS.2021.315198.674335Full text available |
| 17 |
Material Type: Article
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Networkکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243Full text available |
| 18 |
Material Type: Article
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Designing the Model for Antecedents and Consequences Creation of Customers Experiences on Digital MediaMuṭālaʻāt-i mudīrīyat- rāhburdī, 2017-05, Vol.8 (29), p.249-270 [Peer Reviewed Journal]ISSN: 2228-6853 ;EISSN: 2676-6744Full text available |
| 19 |
Material Type: Article
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Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preferenceNew marketing research journal, 2015-09, Vol.5 (2), p.163-184ISSN: 2228-7744Digital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.479-502ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60624Full text available |
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