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Refined by: resource type: Thesises (postgraduate) remove
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1
Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia
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Thesises (postgraduate)
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Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia

Digital Resources/Online E-Resources

2
Using a best-worst scaling choice experiment to investigate sport sponsorship's impact on fans' purchase intentions / Khaled Hamad Almaiman
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Thesises (postgraduate)
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Using a best-worst scaling choice experiment to investigate sport sponsorship's impact on fans' purchase intentions / Khaled Hamad Almaiman

OCLC: 1392390349 ;OCLC: 951482577

Digital Resources/Online E-Resources

3
Marketing organic food in Australia: a study of factors influencing consumers' purchase intention
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Thesises (postgraduate)
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Marketing organic food in Australia: a study of factors influencing consumers' purchase intention

Digital Resources/Online E-Resources

4
The impact of influencers' visual content in social media on consumers' purchase intention : the case of SMEs restaurants in Saudi Arabia
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Thesises (postgraduate)
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The impact of influencers' visual content in social media on consumers' purchase intention : the case of SMEs restaurants in Saudi Arabia

Digital Resources/Online E-Resources

5
Marketingové strategie zelených značek a jejich dopady na zelený nákupní záměr: případ českého trhu
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Thesises (postgraduate)
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Marketingové strategie zelených značek a jejich dopady na zelený nákupní záměr: případ českého trhu

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

6
Does embedding social media channels in hotel websites influence travelers' satisfaction and purchase intentions?
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Thesises (postgraduate)
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Does embedding social media channels in hotel websites influence travelers' satisfaction and purchase intentions?

Copyright is held by the author who has granted the Oklahoma State University Library the non-exclusive right to share this material in its institutional repository. Contact Digital Library Services at lib-dls@okstate.edu or 405-744-9161 for the permission policy on the use, reproduction or distribution of this material.

Digital Resources/Online E-Resources

7
A study of the effect of product information cues on consumers' purchase decision-making of unknown brands
Material Type:
Thesises (postgraduate)
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A study of the effect of product information cues on consumers' purchase decision-making of unknown brands

Digital Resources/Online E-Resources

8
Udržitelnost luxusních módních značek z perspektivy vybraného segmentu spotřebitelů
Material Type:
Thesises (postgraduate)
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Udržitelnost luxusních módních značek z perspektivy vybraného segmentu spotřebitelů

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

9
Analýza vybraných prvků webového designu a jejich vliv na budování důvěry u zákazníků
Material Type:
Thesises (postgraduate)
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Analýza vybraných prvků webového designu a jejich vliv na budování důvěry u zákazníků

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

10
Koncept subscription v automotive: postoj spotřebitelů k on-demand features coby prvkům výbavy automobilů
Material Type:
Thesises (postgraduate)
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Koncept subscription v automotive: postoj spotřebitelů k on-demand features coby prvkům výbavy automobilů

Vysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskp

Digital Resources/Online E-Resources

11
The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products
Material Type:
Thesises (postgraduate)
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The determinants of Chinese consumers’ purchase intention regarding online-celebrity brand products

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

12
Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness
Material Type:
Thesises (postgraduate)
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Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

13
How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay
Material Type:
Thesises (postgraduate)
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How to Improve Customer Satisfaction Leading to Pay for Premium Service-Shanbay

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

14
Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods
Material Type:
Thesises (postgraduate)
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Game of Trust: Brand-generated content vs Consumer-generated advertising : A qualitative study of Arla Foods

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

15
Student perceptions of the predictors of customer purchase intentions of counterfeit products
Material Type:
Thesises (postgraduate)
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Student perceptions of the predictors of customer purchase intentions of counterfeit products

Digital Resources/Online E-Resources

16
Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices
Material Type:
Thesises (postgraduate)
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Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices

Digital Resources/Online E-Resources

17
Výkonnost kamenných lékáren z pohledu jejich klientů
Material Type:
Thesises (postgraduate)
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Výkonnost kamenných lékáren z pohledu jejich klientů

Práce není přístupná

Digital Resources/Online E-Resources

18
Enhancing purchase intentions through sponsor entitativity : untangling the process
Material Type:
Thesises (postgraduate)
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Enhancing purchase intentions through sponsor entitativity : untangling the process

Digital Resources/Online E-Resources

19
iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market
Material Type:
Thesises (postgraduate)
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iPrefer : A Qualtative Study of the Drivers of Brand Preference in the Swedish Smartphone Market

info:eu-repo/semantics/openAccess

Digital Resources/Online E-Resources

20
Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness
Material Type:
Thesises (postgraduate)
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Comparative Advertising: Effect of Medium Change on Ad Format Effectiveness

Attribution-ShareAlike 2.5 Canada http://creativecommons.org/licenses/by-sa/2.5/ca/ All items in the Atrium are protected by copyright with all rights reserved unless otherwise indicated.

Digital Resources/Online E-Resources

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