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Material Type: Article
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HENRY WHEATLANDProceedings of the American Academy of Arts and Sciences, 1896-05, Vol.XXXI, p.363Copyright American Periodical Series III May 1895 - May 1896 ;ISSN: 0199-9818 ;EISSN: 2327-9478Full text available |
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Material Type: magazinearticle
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Heineken boosts social media investment following Star Player successNew media age, 2011-10COPYRIGHT 2011 Centaur Communications Limited ;ISSN: 1364-7776Full text available |
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3 |
Material Type: Article
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SWFs: Activist Investors or Passive Stock Pickers?AiCIO, 2015-11Copyrights © 2015 Asset International ;ISSN: 2166-2142 ;EISSN: 2166-2150Full text available |
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Material Type: Article
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EXPLAINING UNINTENDED AND UNEXPECTED CONSEQUENCES OF POLICY DECISIONS: COMPARING THREE BRITISH GOVERNMENTS, 1959–74Public administration (London), 2014-09, Vol.92 (3), p.673-691 [Peer Reviewed Journal]2014 John Wiley & Sons Ltd ;Copyright Blackwell Publishing Ltd. Sep 2014 ;ISSN: 0033-3298 ;EISSN: 1467-9299 ;DOI: 10.1111/padm.12081 ;CODEN: PUADDDFull text available |
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5 |
Material Type: Article
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EXPLAINING DECISION-MAKING IN GOVERNMENT: THE NEO-DURKHEIMIAN INSTITUTIONAL FRAMEWORKPublic administration (London), 2014-03, Vol.92 (1), p.87-103 [Peer Reviewed Journal]2013 John Wiley & Sons Ltd. ;Copyright Blackwell Publishing Ltd. Mar 2014 ;ISSN: 0033-3298 ;EISSN: 1467-9299 ;DOI: 10.1111/padm.12039 ;CODEN: PUADDDFull text available |
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6 |
Material Type: Text Resource
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7 |
Material Type: Article
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PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTIONE-Jurnal Manajemen, 2019-09, Vol.8 (9), p.5783-5802EISSN: 2302-8912 ;DOI: 10.24843/EJMUNUD.2019.v08.i09.p21Digital Resources/Online E-Resources |
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8 |
Material Type: Article
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On instructional science and instructional technologyTheory and decision, 1976-02, Vol.7 (1-2), p.119-134 [Peer Reviewed Journal]ISSN: 0040-5833 ;EISSN: 1573-7187 ;DOI: 10.1007/BF00141106 ;CODEN: THDCBAFull text available |
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9 |
Material Type: Article
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When Smart Technologies Enter Household Practices: The Gendered Implications of Digital HousekeepingHousing, theory, and society, 2023-01, Vol.40 (1), p.60-77 [Peer Reviewed Journal]2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2022 ;ISSN: 1403-6096 ;EISSN: 1651-2278 ;DOI: 10.1080/14036096.2022.2094460Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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Structures and processes in spontaneous ADR reporting systems: a comparative study of Australia and DenmarkPharmacy world and science, 2008-10, Vol.30 (5), p.563-570Springer Science+Business Media B.V. 2008 ;ISSN: 0928-1231 ;EISSN: 1573-739X ;DOI: 10.1007/s11096-008-9210-y ;PMID: 18350372Full text available |
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11 |
Material Type: Article
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The influence of real women in advertising on mass market fashion brand perceptionJournal of fashion marketing and management, 2011-01, Vol.15 (4), p.486-502 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/13612021111169960Full text available |
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12 |
Material Type: Article
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Building a warm and competent B2B brand personalityEuropean journal of marketing, 2022, Vol.56 (13), p.167-193 [Peer Reviewed Journal]Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. ;Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2019-0528Full text available |
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13 |
Material Type: Article
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The persuasive effects of emotional green packaging claimsBritish food journal (1966), 2019-11, Vol.121 (12), p.3233-3246 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0007-070X ;ISSN: 1758-4108 ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-08-2019-0652Full text available |
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14 |
Material Type: Article
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Green consumer behavior: being good or seeming good?The journal of product & brand management, 2016-01, Vol.25 (3), p.274-284 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2015-0903Full text available |
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15 |
Material Type: Article
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Measuring perceived service quality for public hospitals (PubHosQual) in the Indian contextInternational journal of pharmaceutical and healthcare marketing, 2010-01, Vol.4 (1), p.60-83 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 1750-6123 ;EISSN: 1750-6131 ;DOI: 10.1108/17506121011036033Full text available |
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16 |
Material Type: Article
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Toward a Normative Model of Promotional Decision MakingManagement science, 1973-02, Vol.19 (6), p.593-603 [Peer Reviewed Journal]Copyright 1973 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Feb 1973 ;Copyright Institute for Operations Research and the Management Sciences Feb. 1973 ;Copyright Institute for Operations Research and the Management Sciences FEB 1973 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.19.6.593 ;CODEN: MNSCDIFull text available |
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17 |
Material Type: Article
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The Value of Brand EquityThe Journal of business strategy, 1992-07, Vol.13 (4), p.27-32 [Peer Reviewed Journal]MCB UP Limited ;Copyright Thomson Media Jul/Aug 1992 ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/eb039503 ;CODEN: JBSTDKFull text available |
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18 |
Material Type: Article
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Measuring Brand Equity Across Products and MarketsCalifornia management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAKFull text available |
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19 |
Material Type: Article
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ADMOD: An Advertising Decision ModelJournal of marketing research, 1975-02, Vol.12 (1), p.37-45 [Peer Reviewed Journal]Copyright 1975 American Marketing Association ;Copyright American Marketing Association Feb 1975 ;Copyright American Marketing Association FEB. 1975 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377501200106 ;CODEN: JMKRAEFull text available |
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20 |
Material Type: Article
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The Brand Relationship Spectrum: The Key to the Brand Architecture ChallengeCalifornia management review, 2000-07, Vol.42 (4), p.8-23 [Peer Reviewed Journal]Copyright ©2000 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Summer 2000 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/000812560004200401 ;CODEN: CMNRAKFull text available |