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Results 1 - 20 of 39,687  for All Library Resources

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1
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
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Article 		Add to My Research

The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332498

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2
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2287775

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3
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2327131

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4
Meta-analytic review of online purchase intention: conceptualising the study variables
Meta-analytic review of online purchase intention: conceptualising the study variables
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Meta-analytic review of online purchase intention: conceptualising the study variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296686

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5
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
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The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2292797

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6
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
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Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296147

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7
TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors
TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors
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TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors

Cogent social sciences, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2331-1886 ;EISSN: 2331-1886 ;DOI: 10.1080/23311886.2023.2292759

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8
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2306685

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9
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation
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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095

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10
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age
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The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2302311

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11
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2336637

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12
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328317

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13
Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification
Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification
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Can nationalism and religious approaches be harmonized? Three-way interaction effects on small business consumer brand identification

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2321943

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14
Omni-channel shopping experiences – to share or not to share?
Omni-channel shopping experiences – to share or not to share?
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Omni-channel shopping experiences – to share or not to share?

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2330664

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15
Effectiveness verification framework for coupon distribution marketing measure considering users’ potential purchase intentions
Effectiveness verification framework for coupon distribution marketing measure considering users’ potential purchase intentions
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Effectiveness verification framework for coupon distribution marketing measure considering users’ potential purchase intentions

Cogent engineering, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1916 ;EISSN: 2331-1916 ;DOI: 10.1080/23311916.2024.2307718

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16
The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product
The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product
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Article 		Add to My Research

The impact of user preference and perceived value on customer satisfaction and marketability at traditional handicraft product

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2327476

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17
Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia
Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia
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Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2318806

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18
Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender
Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender
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Article 		Add to My Research

Factors influencing consumers’ continuance purchase intention of local food via online food delivery services: the moderating role of gender

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316919

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19
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
Material Type:
Article 		Add to My Research

Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328391

Full text available

Citations Cited by
20
The impact of eWOM information in social media on the online purchase intention of Generation Z
The impact of eWOM information in social media on the online purchase intention of Generation Z
Material Type:
Article 		Add to My Research

The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316933

Full text available

Citations Cited by

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