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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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A dynamic approach to brand portfolio audit and brand architecture strategyEuropean business review, 2020-04, Vol.32 (2), p.181-210 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0955-534X ;ISSN: 1758-7107 ;EISSN: 1758-7107 ;DOI: 10.1108/EBR-12-2018-0206Full text available |
| 2 |
Material Type: Article
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Brand audit and investigating the relationship between audit indicators in hospitality industry (A case of study: Shiraz Homa Hotel)New marketing research journal, 2014-03, Vol.3 (4), p.23-40ISSN: 2228-7744Digital Resources/Online E-Resources |
| 3 |
Material Type: Thesises (postgraduate)
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Stratégia rebrandingu značky SoberanoVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Brand Audit for Cultural Institutions (BAC): A Validated and Holistic Brand Controlling ToolInternational journal of arts management, 2016-10, Vol.19 (1), p.54-68Copyright © 2016 École des Hautes Études Commerciales (HEC) ;Copyright Management International Fall 2016 ;ISSN: 1480-8986Full text available |
| 5 |
Material Type: Article
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THE ROLE OF PRODUCT AUDIT POLICY IN INCREASING ORGANIZATIONAL PERFORMANCEAnnals of the University of Petroşani. Economics, 2012-10, Vol.XII (3), p.223-230 [Peer Reviewed Journal]ISSN: 1582-5949 ;EISSN: 2247-8620Full text available |
| 6 |
Material Type: Thesises (postgraduate)
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Brand audit maloobchodního podniku s luxusní módou Studio Cielo jako nástroj pro jeho posílení pozice na trhuVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Planet Patrolling: A citizen science brand audit of anthropogenic litter in the context of national legislation and international policyCC BY 4.0Digital Resources/Online E-Resources |
| 8 |
Material Type: Thesises (postgraduate)
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Brand audit vybrané značkyVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Building a corporate brand: The internal brand building process in Swedish service firmsThe journal of brand management, 2008-08, Vol.16 (1-2), p.40-50 [Peer Reviewed Journal]Palgrave Macmillan Ltd 2008 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2008.18Full text available |
| 10 |
Material Type: Datasets
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Supplementary information files for Planet Patrolling: A citizen science brand audit of anthropogenic litter in the context of national legislation and international policyCC BY 4.0 ;DOI: 10.17028/rd.lboro.23593014.v1Digital Resources/Online E-Resources |
| 11 |
Material Type: Reports
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Vietnam : Plastic Pollution DiagnosticsCC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World BankDigital Resources/Online E-Resources |
| 12 |
Material Type: Thesises (postgraduate)
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Audit značky Excelent jako nastroj pro její strategický vývojVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
| 13 |
Material Type: Thesises (postgraduate)
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Audit značky Mercedes-Benz v kategorii prémiových osobních vozidelVysokoškolské kvalifikační práce obhájené na VŠE jsou veřejně dostupné online. https://knihovna.vse.cz/navody/vskp Theses and disertations defended at University of Economics, Prague are freely available online. https://knihovna.vse.cz/navody/vskpDigital Resources/Online E-Resources |
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