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Results 1 - 20 of 2,700,984  for All Library Resources

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1
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2287775

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2
Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effects
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Article
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Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effects

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2349253

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3
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation
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Article
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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095

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4
Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits
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Article
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Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traits

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2297448

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5
Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)
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Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332501

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6
Petrosamine isolated from marine sponge Petrosia sp. demonstrates protection against neurotoxicity in vitro and in vivo
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Article
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Petrosamine isolated from marine sponge Petrosia sp. demonstrates protection against neurotoxicity in vitro and in vivo

Natural products and bioprospecting, 2024-12, Vol.14 (1), p.16-16 [Peer Reviewed Journal]

The Author(s) 2024 ;2024. The Author(s). ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2192-2195 ;EISSN: 2192-2209 ;DOI: 10.1007/s13659-024-00439-x ;PMID: 38383833

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7
An efficient beaconing of bluetooth low energy by decision making algorithm
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Article
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An efficient beaconing of bluetooth low energy by decision making algorithm

Discover Artificial Intelligence, 2024-12, Vol.4 (1), p.26-15 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2731-0809 ;DOI: 10.1007/s44163-024-00122-7

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8
Affective, defective, and infective narratives on social media about nuclear energy and atomic conflict during the 2022 Italian electoral campaign
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Affective, defective, and infective narratives on social media about nuclear energy and atomic conflict during the 2022 Italian electoral campaign

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.245-14 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02676-4

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9
“A Truer Test of Woodcraft”: Bell & Howell Camera Advertising, Nature Magazine, and the Creation of the Modern “Camera Hunter”
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“A Truer Test of Woodcraft”: Bell & Howell Camera Advertising, Nature Magazine, and the Creation of the Modern “Camera Hunter”

Journal of film and video, 2024-12, Vol.75 (4), p.20-31 [Peer Reviewed Journal]

2024 by the Board of Trustees of the University of Illinois 2024 ;ISSN: 0742-4671 ;EISSN: 1934-6018 ;DOI: 10.5406/19346018.75.4.03

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10
Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis
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Article
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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis

Future business journal, 2024-12, Vol.10 (1), p.23-16 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2314-7202 ;EISSN: 2314-7210 ;DOI: 10.1186/s43093-024-00308-6

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11
Online advertisement in a pink-colored market
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Article
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Online advertisement in a pink-colored market

EPJ data science, 2024-12, Vol.13 (1), p.36-26 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2193-1127 ;DOI: 10.1140/epjds/s13688-024-00473-2

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12
The persuasive power of social media influencers in brand credibility and purchase intention
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Article
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The persuasive power of social media influencers in brand credibility and purchase intention

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.15-12, Article 15 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-02512-1

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13
The relationship of real-life interpersonal difficulties and Chinese adolescents’ online deviant behavior: a U-shaped mediated moderating effect of online morality
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Article
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The relationship of real-life interpersonal difficulties and Chinese adolescents’ online deviant behavior: a U-shaped mediated moderating effect of online morality

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.135-10, Article 135 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02664-8

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14
Survey of the Law of Cyberspace: An Introduction
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Article
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Survey of the Law of Cyberspace: An Introduction

The Business Lawyer, 2024-12, Vol.79 (1), p.163-166 [Peer Reviewed Journal]

Copyright American Bar Association Winter 2023/2024 ;ISSN: 0007-6899 ;EISSN: 2164-1838

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15
Exploring textual–visual strategies in internet-based light food advertising: a study of Taobao advertisements in China
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Article
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Exploring textual–visual strategies in internet-based light food advertising: a study of Taobao advertisements in China

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.645-13 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03087-1

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16
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
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Article
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Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.177-14, Article 177 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02698-y

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17
Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products
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Article
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Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.550-13 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03039-9

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18
Crime script analysis of the illegal sales of spiny-tailed lizards on YouTube
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Article
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Crime script analysis of the illegal sales of spiny-tailed lizards on YouTube

Crime science, 2024-12, Vol.13 (1), p.8-21 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2193-7680 ;DOI: 10.1186/s40163-024-00206-w

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19
Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective
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Article
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Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.587-17 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03127-w

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20
Liability of Social Media Platforms, Marketplaces, and Advertisers
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Article
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Liability of Social Media Platforms, Marketplaces, and Advertisers

The Business Lawyer, 2024-12, Vol.79 (1), p.241-245 [Peer Reviewed Journal]

Copyright American Bar Association Winter 2023/2024 ;ISSN: 0007-6899 ;EISSN: 2164-1838

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