Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trustCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2287775Full text available |
2 |
Material Type: Article
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Unraveling the influence of product advertising on consumer buying interest: exploring product knowledge, product quality, and mediation effectsCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2349253Full text available |
3 |
Material Type: Article
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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderationCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095Full text available |
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Material Type: Article
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Unveiling femvertising: examining gratitude, consumers attitude towards femvertising and personality traitsCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2297448Full text available |
5 |
Material Type: Article
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Visualization analysis of the research status, hotspots, and trends of legitimacy recognition of comparative advertising (1993–2023)Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332501Full text available |
6 |
Material Type: Article
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Petrosamine isolated from marine sponge Petrosia sp. demonstrates protection against neurotoxicity in vitro and in vivoNatural products and bioprospecting, 2024-12, Vol.14 (1), p.16-16 [Peer Reviewed Journal]The Author(s) 2024 ;2024. The Author(s). ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2192-2195 ;EISSN: 2192-2209 ;DOI: 10.1007/s13659-024-00439-x ;PMID: 38383833Full text available |
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Material Type: Article
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An efficient beaconing of bluetooth low energy by decision making algorithmDiscover Artificial Intelligence, 2024-12, Vol.4 (1), p.26-15 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2731-0809 ;DOI: 10.1007/s44163-024-00122-7Full text available |
8 |
Material Type: Article
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Affective, defective, and infective narratives on social media about nuclear energy and atomic conflict during the 2022 Italian electoral campaignHumanities & social sciences communications, 2024-12, Vol.11 (1), p.245-14 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02676-4Full text available |
9 |
Material Type: Article
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“A Truer Test of Woodcraft”: Bell & Howell Camera Advertising, Nature Magazine, and the Creation of the Modern “Camera Hunter”Journal of film and video, 2024-12, Vol.75 (4), p.20-31 [Peer Reviewed Journal]2024 by the Board of Trustees of the University of Illinois 2024 ;ISSN: 0742-4671 ;EISSN: 1934-6018 ;DOI: 10.5406/19346018.75.4.03Full text available |
10 |
Material Type: Article
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Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysisFuture business journal, 2024-12, Vol.10 (1), p.23-16 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2314-7202 ;EISSN: 2314-7210 ;DOI: 10.1186/s43093-024-00308-6Full text available |
11 |
Material Type: Article
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Online advertisement in a pink-colored marketEPJ data science, 2024-12, Vol.13 (1), p.36-26 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2193-1127 ;DOI: 10.1140/epjds/s13688-024-00473-2Full text available |
12 |
Material Type: Article
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The persuasive power of social media influencers in brand credibility and purchase intentionHumanities & social sciences communications, 2024-12, Vol.11 (1), p.15-12, Article 15 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-02512-1Full text available |
13 |
Material Type: Article
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The relationship of real-life interpersonal difficulties and Chinese adolescents’ online deviant behavior: a U-shaped mediated moderating effect of online moralityHumanities & social sciences communications, 2024-12, Vol.11 (1), p.135-10, Article 135 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02664-8Full text available |
14 |
Material Type: Article
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Survey of the Law of Cyberspace: An IntroductionThe Business Lawyer, 2024-12, Vol.79 (1), p.163-166 [Peer Reviewed Journal]Copyright American Bar Association Winter 2023/2024 ;ISSN: 0007-6899 ;EISSN: 2164-1838Full text available |
15 |
Material Type: Article
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Exploring textual–visual strategies in internet-based light food advertising: a study of Taobao advertisements in ChinaHumanities & social sciences communications, 2024-12, Vol.11 (1), p.645-13 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03087-1Full text available |
16 |
Material Type: Article
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Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on InstagramHumanities & social sciences communications, 2024-12, Vol.11 (1), p.177-14, Article 177 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-02698-yFull text available |
17 |
Material Type: Article
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Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian productsHumanities & social sciences communications, 2024-12, Vol.11 (1), p.550-13 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03039-9Full text available |
18 |
Material Type: Article
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Crime script analysis of the illegal sales of spiny-tailed lizards on YouTubeCrime science, 2024-12, Vol.13 (1), p.8-21 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2193-7680 ;DOI: 10.1186/s40163-024-00206-wFull text available |
19 |
Material Type: Article
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Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspectiveHumanities & social sciences communications, 2024-12, Vol.11 (1), p.587-17 [Peer Reviewed Journal]The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03127-wFull text available |
20 |
Material Type: Article
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Liability of Social Media Platforms, Marketplaces, and AdvertisersThe Business Lawyer, 2024-12, Vol.79 (1), p.241-245 [Peer Reviewed Journal]Copyright American Bar Association Winter 2023/2024 ;ISSN: 0007-6899 ;EISSN: 2164-1838Full text available |