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Results 1 - 20 of 94,238  for All Library Resources

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1
Luxury beauty products purchase behaviour of affluent consumers: the role of brand consciousness and brand distinctiveness in Zimbabwe
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Article
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Luxury beauty products purchase behaviour of affluent consumers: the role of brand consciousness and brand distinctiveness in Zimbabwe

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2338304

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2
Evaluation of tourist behavior towards traditional food consumption: validation of extended Theory of Planned Behaviour
Material Type:
Article
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Evaluation of tourist behavior towards traditional food consumption: validation of extended Theory of Planned Behaviour

Cogent social sciences, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2331-1886 ;EISSN: 2331-1886 ;DOI: 10.1080/23311886.2023.2298893

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3
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
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Article
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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2327131

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4
Meta-analytic review of online purchase intention: conceptualising the study variables
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Article
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Meta-analytic review of online purchase intention: conceptualising the study variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296686

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5
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
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Article
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Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296147

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6
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
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Article
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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2306685

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7
Consumer buying behavior towards point-of-sale material of halal cosmetic products
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Article
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Consumer buying behavior towards point-of-sale material of halal cosmetic products

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2322020

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8
The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu
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Article
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The effects of purchase and consumption on beef quality attribute beliefs: a study of tourists visiting Vanuatu

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2333605

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9
The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review
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Article
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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2329247

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10
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation
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Article
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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095

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11
The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age
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Article
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The effect of social media marketing on brand loyalty in the hospitality industry in Zimbabwe: the moderating role of age

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2302311

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12
The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions
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Article
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The mediation effect of the urge to buy impulsively on grocery online impulse buying decisions

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316941

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13
Consumer Support for Hemp By-Products as Food and Feed
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Article
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Consumer Support for Hemp By-Products as Food and Feed

Journal of natural fibers, 2024-12, Vol.21 (1) [Peer Reviewed Journal]

ISSN: 1544-0478 ;EISSN: 1544-046X ;DOI: 10.1080/15440478.2024.2309893

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14
Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)
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Article
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Marketing research trends using technology acceptance model (TAM): a comprehensive review of researches (2002–2022)

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2329375

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15
Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry: the moderating effect of brand authenticity
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Article
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Service failure recovery on customer recovery satisfaction and attitude loyalty for airline industry: the moderating effect of brand authenticity

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296145

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16
What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour
Material Type:
Article
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What influences consumer food waste behaviour when ordering food online? An application of the extended theory of planned behaviour

Cogent food & agriculture, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

EISSN: 2331-1932 ;DOI: 10.1080/23311932.2024.2330728

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17
Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia
Material Type:
Article
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Determinants of green trust on repurchase intentions: a survey of Quick Service Restaurants in Indonesia

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2318806

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18
Demographic analysis of online grocery shopping during the COVID-19 pandemic: a theoretical perspective with an expanded technology acceptance model
Material Type:
Article
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Demographic analysis of online grocery shopping during the COVID-19 pandemic: a theoretical perspective with an expanded technology acceptance model

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2336712

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19
A bibliometric investigation into the intellectual milieu of research on consumer socialization of children
Material Type:
Article
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A bibliometric investigation into the intellectual milieu of research on consumer socialization of children

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2333292

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20
Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities
Material Type:
Article
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Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2333063

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Results 1 - 20 of 94,238  for All Library Resources

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