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1
MCDM Review in marketing and managerial decisions: Practical implications and Future research
MCDM Review in marketing and managerial decisions: Practical implications and Future research
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MCDM Review in marketing and managerial decisions: Practical implications and Future research

Management science letters, 2025-01, Vol.15 (1), p.45-54 [Peer Reviewed Journal]

ISSN: 1923-9335 ;EISSN: 1923-9343 ;DOI: 10.5267/j.msl.2024.3.004

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2
Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector
Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector
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Nexus among green marketing practice, leadership commitment, environmental consciousness, and environmental performance in Jordanian pharmaceutical sector

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2292308

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3
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective
Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective
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Examining the interplay of internet banking service quality, e-satisfaction, e-word of mouth and e-retention: a post pandemic customer perspective

Cogent social sciences, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2331-1886 ;EISSN: 2331-1886 ;DOI: 10.1080/23311886.2023.2296590

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4
Appraisal of mixed-use developments through multiple criteria decision making: insights from Shanghai’s megacity context
Appraisal of mixed-use developments through multiple criteria decision making: insights from Shanghai’s megacity context
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Appraisal of mixed-use developments through multiple criteria decision making: insights from Shanghai’s megacity context

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332500

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5
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
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The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332498

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6
Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution
Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution
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Marketing activities effects on brand awareness generation, image and loyalty in the social networks of a public higher education institution

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2318809

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7
Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana
Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana
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Web 2 adoption and performance of telecommunication firms in Ghana: a study of MTN Ghana

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2340460

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8
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust
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Sustaining organizational customers’ consumption through corporate social responsibility and green advertising receptivity: the mediating role of green trust

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2287775

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9
Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables
Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables
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Drivers and outcomes of sustainable marketing strategy in the African context: the role of competitive advantage and strategic proactivity as mediating and moderating variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2348442

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10
Transitioning opportunities for sub-Saharan Africa’s small-scale urban pig farming towards a sustainable circular bioeconomy
Transitioning opportunities for sub-Saharan Africa’s small-scale urban pig farming towards a sustainable circular bioeconomy
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Transitioning opportunities for sub-Saharan Africa’s small-scale urban pig farming towards a sustainable circular bioeconomy

International journal of agricultural sustainability, 2024-12, Vol.22 (1) [Peer Reviewed Journal]

ISSN: 1473-5903 ;EISSN: 1747-762X ;DOI: 10.1080/14735903.2024.2315918

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11
Importance of relationship marketing in higher education management: the perspective of university teachers
Importance of relationship marketing in higher education management: the perspective of university teachers
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Importance of relationship marketing in higher education management: the perspective of university teachers

Cogent education, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-186X ;DOI: 10.1080/2331186X.2024.2332858

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12
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms
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Baby boomers’ Over-The-Top (OTT) rush-older customers on new platforms

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2327131

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13
Meta-analytic review of online purchase intention: conceptualising the study variables
Meta-analytic review of online purchase intention: conceptualising the study variables
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Meta-analytic review of online purchase intention: conceptualising the study variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296686

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14
The changing roles of mass media amidst the growth of the digital media
The changing roles of mass media amidst the growth of the digital media
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The changing roles of mass media amidst the growth of the digital media

Cogent social sciences, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

ISSN: 2331-1886 ;EISSN: 2331-1886 ;DOI: 10.1080/23311886.2023.2297721

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15
Does the participation in modern marketing channels for dry chillies affect economic welfare? Evidence from India
Does the participation in modern marketing channels for dry chillies affect economic welfare? Evidence from India
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Does the participation in modern marketing channels for dry chillies affect economic welfare? Evidence from India

Cogent food & agriculture, 2024-12, Vol.10 (1) [Peer Reviewed Journal]

EISSN: 2331-1932 ;DOI: 10.1080/23311932.2024.2338652

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16
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
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Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296147

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17
A review of ancillary services in the airline industry
A review of ancillary services in the airline industry
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A review of ancillary services in the airline industry

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2322018

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18
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2306685

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19
AFLW and the gender gap: an analysis of public attitudes towards the Women’s Australian Football League
AFLW and the gender gap: an analysis of public attitudes towards the Women’s Australian Football League
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AFLW and the gender gap: an analysis of public attitudes towards the Women’s Australian Football League

Australian journal of psychology, 2024-12, Vol.76 (1) [Peer Reviewed Journal]

ISSN: 0004-9530 ;EISSN: 1742-9536 ;DOI: 10.1080/00049530.2024.2315949

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20
African indigenous vegetable marketing: examining the influence of socio-economic factors and market patterns in Tanzania
African indigenous vegetable marketing: examining the influence of socio-economic factors and market patterns in Tanzania
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African indigenous vegetable marketing: examining the influence of socio-economic factors and market patterns in Tanzania

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2321856

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