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1
Vad händer vid avslöjad Greenwashing? : - Ur det miljömedvetna konsumentperspektivet
Vad händer vid avslöjad Greenwashing? : - Ur det miljömedvetna konsumentperspektivet
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Vad händer vid avslöjad Greenwashing? : - Ur det miljömedvetna konsumentperspektivet

info:eu-repo/semantics/openAccess

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2
Marknadsförings (o)förmåga att bidra till konsumtion av grönt mode : En studie om hur modeföretags gröna marknadsföring påverkar gapet mellan unga konsumenters attityder till grönt mode och deras faktiska köpintentioner
Marknadsförings (o)förmåga att bidra till konsumtion av grönt mode : En studie om hur modeföretags gröna marknadsföring påverkar gapet mellan unga konsumenters attityder till grönt mode och deras faktiska köpintentioner
Material Type:
Thesises (postgraduate) 		Add to My Research

Marknadsförings (o)förmåga att bidra till konsumtion av grönt mode : En studie om hur modeföretags gröna marknadsföring påverkar gapet mellan unga konsumenters attityder till grönt mode och deras faktiska köpintentioner

info:eu-repo/semantics/openAccess

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3
Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles An emperical study on Chinese students at Jönköping University
Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles An emperical study on Chinese students at Jönköping University
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Environmental attitudes and how they affect purchase intentions of environmentally friendly automobiles An emperical study on Chinese students at Jönköping University

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4
Special Events on Facebook The relationship of online subculture, eWOM, eTrust, and purchase intention
Special Events on Facebook The relationship of online subculture, eWOM, eTrust, and purchase intention
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Special Events on Facebook The relationship of online subculture, eWOM, eTrust, and purchase intention

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5
Customer Equity Drivers and Purchase Intentions Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study
Customer Equity Drivers and Purchase Intentions Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study
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Web Resources 		Add to My Research

Customer Equity Drivers and Purchase Intentions Examining the Customer Equity Framework in the Retail Clothing Industry in a Swedish Context: H&M and Gina Tricot as the Case Study

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6
Multimedia and Purchase Intentions Web Design for Fashion E-Tailers
Multimedia and Purchase Intentions Web Design for Fashion E-Tailers
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Multimedia and Purchase Intentions Web Design for Fashion E-Tailers

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7
The effect of rhetoric in personal selling An observational study of how IKEA uses rhetoric in their sales interactions
The effect of rhetoric in personal selling An observational study of how IKEA uses rhetoric in their sales interactions
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The effect of rhetoric in personal selling An observational study of how IKEA uses rhetoric in their sales interactions

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8
Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products
Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products
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Purchasing Intentions of Young Thai Male towards Men‟s Skin Care Products

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9
Young Consumers’ Purchase Intentions of Buying Green Products A study based on the Theory of Planned Behavior
Young Consumers’ Purchase Intentions of Buying Green Products A study based on the Theory of Planned Behavior
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Young Consumers’ Purchase Intentions of Buying Green Products A study based on the Theory of Planned Behavior

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10
Cause-Related Marketing How Swedish fashion retailers increase purchase intentions by doing good
Cause-Related Marketing How Swedish fashion retailers increase purchase intentions by doing good
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Cause-Related Marketing How Swedish fashion retailers increase purchase intentions by doing good

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11
Does experiential marketing affect the behavior of luxury goods' consumers?
Does experiential marketing affect the behavior of luxury goods' consumers?
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Does experiential marketing affect the behavior of luxury goods' consumers?

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12
Dold marknadsförings effektivitet i sociala media
Dold marknadsförings effektivitet i sociala media
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Dold marknadsförings effektivitet i sociala media

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13
An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands
An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands
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An Exploratory Study on Young Thai Women Consumer Behavior toward Purchasing Luxury Fashion Brands

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14
Dold marknadsförings effektivitet i sociala media
Dold marknadsförings effektivitet i sociala media
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Thesises (postgraduate) 		Add to My Research

Dold marknadsförings effektivitet i sociala media

info:eu-repo/semantics/openAccess

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15
Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University
Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University
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Building a strong brand with marketing communications at the cognitive, affective, and behavioral level. - Case Södertörn University

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16
Swedish Consumers´ Attitudes and Purchase Intentions of Functional Food A study based on the Theory of Planned Behavior
Swedish Consumers´ Attitudes and Purchase Intentions of Functional Food A study based on the Theory of Planned Behavior
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Swedish Consumers´ Attitudes and Purchase Intentions of Functional Food A study based on the Theory of Planned Behavior

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17
Measuring Digital Signage ROI A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI
Measuring Digital Signage ROI A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI
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Measuring Digital Signage ROI A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

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18
Challenging consistency effects of brand-incongruent communications
Challenging consistency effects of brand-incongruent communications
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Challenging consistency effects of brand-incongruent communications

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