Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
---|---|---|---|
1 |
Material Type: Article
|
![]() |
Practical approaches to compliance for entrepreneurial uses of licensed databases in librariesReference services review, 2015-08, Vol.43 (3), p.419-438 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0090-7324 ;EISSN: 2054-1716 ;DOI: 10.1108/RSR-03-2015-0016Full text available |
2 |
Material Type: Article
|
![]() |
Accessible luxury fashion brand building via fat discriminationJournal of fashion marketing and management, 2018-01, Vol.22 (1), p.2-16 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-12-2016-0116Full text available |
3 |
Material Type: Article
|
![]() |
The influence of real women in advertising on mass market fashion brand perceptionJournal of fashion marketing and management, 2011-01, Vol.15 (4), p.486-502 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/13612021111169960Full text available |
4 |
Material Type: Article
|
![]() |
Building a warm and competent B2B brand personalityEuropean journal of marketing, 2022, Vol.56 (13), p.167-193 [Peer Reviewed Journal]Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. ;Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2019-0528Full text available |
5 |
Material Type: Article
|
![]() |
The power of the branded differentiatorMIT Sloan management review, 2003-10, Vol.45 (1), p.83 [Peer Reviewed Journal]Copyright © Massachusetts Institute of Technology, 2003. All rights reserved. ;ISSN: 1532-9194 ;EISSN: 1532-8937 ;CODEN: SMRVAOFull text available |
6 |
Material Type: Article
|
![]() |
Branding: too often overlooked in disruptive innovation and social purpose arenasThe journal of brand management, 2023-05, Vol.30 (3), p.185-189 [Peer Reviewed Journal]The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00328-7Full text available |
7 |
Material Type: Article
|
![]() |
Managing Assets and Skills: The Key To a Sustainable Competitive AdvantageCalifornia management review, 1989, Vol.31 (2), p.91-106 [Peer Reviewed Journal]Copyright © 1989 The Regents of the University of California ;1989 The Regents of the University of California ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41166561Full text available |
8 |
Material Type: Article
|
![]() |
How To Select A Business StrategyCalifornia management review, 1984-04, Vol.26 (3), p.167-175 [Peer Reviewed Journal]1984 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1984 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165087 ;CODEN: CMNRAKFull text available |
9 |
Material Type: Article
|
![]() |
Measuring Brand Equity Across Products and MarketsCalifornia management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAKFull text available |
10 |
Material Type: Article
|
![]() |
Building a Brand: The Saturn StoryCalifornia management review, 1994, Vol.36 (2), p.114-133 [Peer Reviewed Journal]Copyright © 1994 The Regents of the University of California ;1994 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Winter 1994 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165748 ;CODEN: CMNRAKFull text available |
11 |
Material Type: Article
|
![]() |
How Will the Japanese Compete in Retail Services?California management review, 1990-10, Vol.33 (1), p.54-67 [Peer Reviewed Journal]Copyright © 1990 The Regents of the University of California ;1990 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Fall 1990 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41166638 ;CODEN: CMNRAKFull text available |
12 |
Material Type: Article
|
![]() |
The Role of Risk in Explaining Differences in ProfitabilityAcademy of Management journal, 1987-06, Vol.30 (2), p.277-296 [Peer Reviewed Journal]Copyright 1987 Academy of Management Journal ;Copyright Academy of Management Jun 1987 ;ISSN: 0001-4273 ;EISSN: 1948-0989 ;DOI: 10.5465/256274 ;CODEN: AMJOD6Full text available |
13 |
Material Type: Article
|
![]() |
Stakeholder engagement as communication design practiceJournal of public affairs, 2015-05, Vol.15 (2), p.188-200 [Peer Reviewed Journal]Copyright © 2015 John Wiley & Sons, Ltd. ;Copyright Wiley Subscription Services, Inc. May 2015 ;ISSN: 1472-3891 ;EISSN: 1479-1854 ;DOI: 10.1002/pa.1569Full text available |
14 |
Material Type: Article
|
![]() |
Wrong assumptions in the financial crisisCritical perspectives on international business, 2009-04, Vol.5 (1/2), p.94-97 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1742-2043 ;EISSN: 1758-6062 ;DOI: 10.1108/17422040910938712Full text available |
15 |
Material Type: Article
|
![]() |
The Ethics of Slotting: Is This Bribery, Facilitation Marketing or Just Plain Competition?Journal of business ethics, 1999-07, Vol.20 (3), p.207-215 [Peer Reviewed Journal]Copyright 1999 Kluwer Academic Publishers ;Copyright Kluwer Academic Publishers Group Jul 1999 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1023/A:1006081311334 ;CODEN: JBUEDJFull text available |
16 |
Material Type: Article
|
![]() |
The characteristics of and cornerstones for creating integrated teamsInternational journal of managing projects in business, 2013-09, Vol.6 (4), p.695-713 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1753-8378 ;EISSN: 1753-8386 ;DOI: 10.1108/IJMPB-09-2012-0056Full text available |
17 |
Material Type: Article
|
![]() |
Investor Reaction to Firm Environmental Management ReputationCorporate reputation review, 2012-12, Vol.15 (4), p.304-318 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;ISSN: 1363-3589 ;EISSN: 1479-1889 ;DOI: 10.1057/crr.2012.15Full text available |
18 |
Material Type: magazinearticle
|
![]() |
The Big PaybackBlack enterprise, 2009-05, Vol.39 (10), p.64-66Copyright Earl G. Graves Publishing Company, Inc. May 1, 2009 ;ISSN: 0006-4165 ;EISSN: 2691-5510Full text available |
19 |
Material Type: magazinearticle
|
![]() |
The Policy Battle Over Freer World TradeChallenge (White Plains), 1994-11, Vol.37 (6), p.48-54Copyright Taylor & Francis ;Copyright 1991 M. E. Sharpe, Inc. ;Copyright M. E. Sharpe Inc. Nov/Dec 1994 ;ISSN: 0577-5132 ;EISSN: 1558-1489 ;DOI: 10.1080/05775132.1994.11471785 ;CODEN: CHLGBBFull text available |
20 |
Material Type: Article
|
![]() |
Limited partnership: Business, government, civil society, and the public in the Extractive Industries Transparency Initiative (EITI)Public administration and development, 2011-02, Vol.31 (1), p.50-63 [Peer Reviewed Journal]Copyright © 2011 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Feb 2011 ;ISSN: 0271-2075 ;EISSN: 1099-162X ;DOI: 10.1002/pad.588 ;CODEN: PADEDRFull text available |