Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Book Chapter
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Relationship marketing within the not-far-profit sectorRelationship Marketing, 1996ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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AirlinesRelationship Marketing, 1996, p.131ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n10 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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HospitalityRelationship Marketing, 1996, p.145ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n11 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Business-to-business relationshipsRelationship Marketing, 1996, p.40ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n4 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Where do we go now in relationship marketing?Relationship Marketing, 1996, p.188ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n14 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Supply-chain relationshipsRelationship Marketing, 1996, p.17ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n2 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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The advertising agency-client relationshipRelationship Marketing, 1996, p.159ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n12 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Internal relationshipsRelationship Marketing, 1996, p.55ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n5 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Financial advisers and savings and investment productsRelationship Marketing, 1996, p.118ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n9 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Principal-agent relationshipsRelationship Marketing, 1996, p.29ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n3 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Retail bankingRelationship Marketing, 1996, p.74ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n6 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Credit cardsRelationship Marketing, 1996, p.104ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n8 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
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Material Type: Book Chapter
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Corporate bankingRelationship Marketing, 1996, p.91ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062.n7 ;OCLC: 935270659 ;LCCallNum: HF5415 -- .R455 1996ebFull text available |
14 |
Material Type: Book
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Relationship Marketing: Theory and PracticeSelection and editorial material Copyright © 1996, F. Buttle All other material © as credited. All rights reserved ;ISBN: 9781849206761 ;ISBN: 1849206767 ;ISBN: 1853963135 ;ISBN: 9781853963131 ;EISBN: 9781849206761 ;EISBN: 1849206767 ;EISBN: 9781446252062 ;EISBN: 144625206X ;DOI: 10.4135/9781446252062 ;OCLC: 935270659Full text available |
15 |
Material Type: Book Chapter
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International Tourism Marketing: A Multifactor Portfolio ModelCases in Marketing, 1997, p.115ISBN: 0761955704 ;ISBN: 9780761955702 ;EISBN: 9780857026224 ;EISBN: 0857026224 ;EISBN: 1446280063 ;EISBN: 9781446280065 ;DOI: 10.4135/9781446280065.n9 ;OCLC: 638860798 ;LCCallNum: HF5415.12.E85 -- C37 1997ebFull text available |
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Material Type: Book Chapter
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Supermarket FuturesThe Shopping Experience, 1997ISBN: 9780761950660 ;ISBN: 0761950664 ;EISBN: 1848609256 ;EISBN: 9781848609259 ;OCLC: 823384271 ;LCCallNum: HB801.S459 1997Full text available |
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Material Type: Book Chapter
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Guardian Properties: The Management of a Local and an International Shopping CentreCases in Marketing, 1997, p.142ISBN: 0761955704 ;ISBN: 9780761955702 ;EISBN: 9780857026224 ;EISBN: 0857026224 ;EISBN: 1446280063 ;EISBN: 9781446280065 ;DOI: 10.4135/9781446280065.n10 ;OCLC: 638860798 ;LCCallNum: HF5415.12.E85 -- C37 1997ebFull text available |
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Material Type: Book Chapter
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Godiva Europe: The Standardization Versus Customization DilemmaCases in Marketing, 1997, p.170ISBN: 0761955704 ;ISBN: 9780761955702 ;EISBN: 9780857026224 ;EISBN: 0857026224 ;EISBN: 1446280063 ;EISBN: 9781446280065 ;DOI: 10.4135/9781446280065.n11 ;OCLC: 638860798 ;LCCallNum: HF5415.12.E85 -- C37 1997ebFull text available |
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Material Type: Book Chapter
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Shopping, Pleasure and the Sex WarThe Shopping Experience, 1997ISBN: 9780761950660 ;ISBN: 0761950664 ;EISBN: 1848609256 ;EISBN: 9781848609259 ;OCLC: 823384271 ;LCCallNum: HB801.S459 1997Full text available |
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Material Type: Book Chapter
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Appendix Research on Shopping – A Brief History and Selected LiteratureThe Shopping Experience, 1997ISBN: 9780761950660 ;ISBN: 0761950664 ;EISBN: 1848609256 ;EISBN: 9781848609259 ;OCLC: 823384271 ;LCCallNum: HB801.S459 1997Full text available |