Results 1 - 20 of 53 for All Library Resources
Show only
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Review
|
|
The Effect of Review Characteristics on Website Diagnosticity: A Conceptual FrameworkInternational Journal of Marketing & Business Communication, 2015, Vol.4 (3)Copyright Publishing India Group 2015 ;ISSN: 2277-484X ;EISSN: 2320-4974 ;DOI: 10.21863/ijmbc/2015.4.3.016Full text available |
| 2 |
Material Type: Review
|
|
Is Organic Food Leading to Its Purchase Organically? Insights from Bibliometric AnalysisAcademy of Marketing Studies Journal, 2022, Vol.26 (6) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 3 |
Material Type: Review
|
|
Book ReviewAU-GSB E-Journal, 2017, Vol.10 (1), p.2322017. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at http://www.assumptionjournal.au.edu/index.php/AU-GSB/about/editorialPolicies#openAccessPolicy ;ISSN: 1906-3296Full text available |
| 4 |
Material Type: Review
|
|
Surviving the threat of COVID-19: A review of SMEs’ adaptive strategiesInternational Journal of Commerce and Finance, 2023, Vol.9 (1), p.101 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2149-9608Full text available |
| 5 |
Material Type: Review
|
|
Electronic WOM and Online Review – A Literature ReviewTai Da Guan Li Lun Cong, 2016, Vol.26 (3), p.215 [Peer Reviewed Journal]ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.2016.MAY.R.25104-001Full text available |
| 6 |
Material Type: Review
|
|
GreenJonathon, Chambers slang dictionary. Edinburgh: Chambers, 2008. Pp. xxxiv + 1477. ISBN 9 7805 5010 4397. £30.00Copyright © Cambridge University Press 2009 ;ISSN: 1360-6743 ;EISSN: 1469-4379 ;DOI: 10.1017/S1360674309990219Full text available |
| 7 |
Material Type: Review
|
|
Chambers slang dictionaryEnglish Language and Linguistics, 2009, Vol.13 (3), p.503-508 [Peer Reviewed Journal]Copyright © Cambridge University Press 2009 ;ISSN: 1360-6743 ;EISSN: 1469-4379 ;DOI: 10.1017/S1360674309990219Full text available |
| 8 |
Material Type: Review
|
|
New Directions in International Advertising ResearchInternational Marketing Review, 2003, Vol.20 (6), p.678-680 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330310505259Full text available |
| 9 |
Material Type: Review
|
|
Books in Print: indispensable or unnecessary for academic library collection development?Reference Reviews, 2012, Vol.26 (4), p.4-8 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2012 ;ISSN: 0950-4125 ;EISSN: 1758-7697 ;DOI: 10.1108/09504121211233565Full text available |
| 10 |
Material Type: Review
|
|
Informational Approaches to Regulation, by Wesley Magat and W. Kip Viscusi. Cambridge, MA: The MIT Press, 1992, 371 pp. Price: $32.50 clothJournal of Policy Analysis and Management, 1993, Vol.12 (4), p.795-801 [Peer Reviewed Journal]Copyright © 1993 Association for Public Policy Analysis and Management ;ISSN: 0276-8739 ;EISSN: 1520-6688 ;DOI: 10.1002/pam.4050120416Full text available |
| 11 |
Material Type: Review
|
|
DIGITAL CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEWPrizren Social Science Journal, 2024, Vol.8 (1), p.67 [Peer Reviewed Journal]2024. This work is licensed under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2616-387X ;DOI: 10.32936/pssj.v8i1.479Full text available |
| 12 |
Material Type: Review
|
|
"Current Issues and Research in Advertising 1982" edited by James H. Leigh and Claude R. Martin, Jr. (Book Review)Journal of Communication, 1983, Vol.33 (4), p.72 [Peer Reviewed Journal]ISSN: 0021-9916 ;EISSN: 1460-2466Full text available |
| 13 |
Material Type: Review
|
|
Emphasis on methodologyJournal of Communication (pre-1986), 1983, Vol.33 (4), p.72 [Peer Reviewed Journal]Copyright Oxford University Press(England) Autumn 1983 ;ISSN: 0021-9916 ;EISSN: 1460-2466 ;CODEN: JCMNAAFull text available |
| 14 |
Material Type: Review
|
|
Book Review: S. Zappala and Colin Gray (eds) Impact of e-Commerce on Consumers and Small Firms. Aldershot: Ashgate, 2006. 280pp, ISBN 0—7546—4416—2, £60.00 (hbk)International Small Business Journal, 2007, Vol.25 (4), p.445-449 [Peer Reviewed Journal]ISSN: 0266-2426 ;EISSN: 1741-2870 ;DOI: 10.1177/0266242607078589Full text available |
| 15 |
Material Type: Review
|
|
Neuromarketing in India: Understanding the Indian ConsumerSouth Asian Journal of Management, 2023, Vol.30 (2), p.184-187 [Peer Reviewed Journal]Copyright AMDISA Secretariat Apr-Jun 2023 ;ISSN: 0971-5428Full text available |
| 16 |
Material Type: Review
|
|
The Consumption Experience—Something New, Something Old, Something Borrowed, Something Sold: Part 3Journal of Macromarketing, 2007, Vol.27 (2), p.173-183 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Jun 2007 ;ISSN: 0276-1467 ;EISSN: 1552-6534 ;DOI: 10.1177/0276146707300086Full text available |
| 17 |
Material Type: Review
|
|
The Moderating Effect of Review Involvement on the Relationship between Low-Cost Carriers Service Quality and Customer SatisfactionTai Da Guan Li Lun Cong, 2021, Vol.31 (1), p.1 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Apr 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202104_31(1).0001Full text available |
| 18 |
Material Type: Review
|
|
Book reviews - A 'Brand' New Language by Monroe FriedmanJournal of Marketing, 1994, Vol.58 (2), p.129 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1994 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 19 |
Material Type: Review
|
|
Influence of Social Group via Consumer Conformity Framework - A Conceptual ReviewPRIMA, 2018, Vol.9 (1), p.18Copyright Publishing India Group 2018 ;ISSN: 2230-844XFull text available |
| 20 |
Material Type: Review
|
|
What Can One Newspaper Ad Do?Journal of marketing research, 1971, Vol.8 (4), p.523 [Peer Reviewed Journal]Copyright American Marketing Association Nov 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150254 ;CODEN: JMKRAEFull text available |
Results 1 - 20 of 53 for All Library Resources
Personalize your results
Refine Search Results
Expand My Results
Show only
Refine My Results
Creation Date
- Before 1983 (8)
- 1983 To 2006 (7)
- 2007 To 2013 (8)
- 2014 To 2019 (18)
- After 2019 (13)
-
More options
New Records
Subject
- Marketing (11)
- Consumer Behavior (7)
- Social Sciences (6)
- Communication (5)
- Advertising (5)
- Business & Economics (4)
- Consumers (4)
- Word Of Mouth Advertising (3)
- Business (3)
- Public Relations (3)
- Literature Reviews (3)
- Social Networks (3)
- Natural & Organic Foods (2)
- Market Strategy (2)
- Decision Making (2)
- Brand Loyalty (2)
- Customer Satisfaction (2)
- Cosmetics (2)
- Nonfiction (2)
- Hypotheses (2)
-
More options
Databases
Language
- Croatian (1)
- Chinese (1)
- Indonesian (1)
-
More options
Journal Title
- Academy Of Marketing Studies Journal (1)
- Au-Gsb E-Journal (1)
- Disease Prevention And Public Health Journal (1)
- English Language And Linguistics (1)
- European Food And Feed Law Review : Effl (1)
- Journal Of Communication (2)
- Journal Of Marketing (8)
- Protoview (13)
- Scitech Book News (2)
- Tai Da Guan Li Lun Cong (3)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||