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Material Type: Article
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PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTIONE-Jurnal Manajemen, 2019-09, Vol.8 (9), p.5783-5802EISSN: 2302-8912 ;DOI: 10.24843/EJMUNUD.2019.v08.i09.p21Digital Resources/Online E-Resources |
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Material Type: Article
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What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business CustomersSustainability, 2021-12, Vol.13 (24), p.13764 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su132413764Full text available |
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Material Type: Article
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The Impact of Celebrity's Field of Expertise on Consumer PerceptionInternational review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]EISSN: 2146-4405Full text available |
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Material Type: Article
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The Impact of Celebrity's Field of Expertise on Consumer PerceptionInternational review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]EISSN: 2146-4405Full text available |
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Material Type: Article
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The Impact of Celebrity’s Field of Expertise on Consumer PerceptionInternational review of management and marketing, 2019-03, Vol.9 (2), p.31 [Peer Reviewed Journal]2019. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405Full text available |
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Material Type: Article
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Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbikeEducación física y deporte, 2017, Vol.36 (2) [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0120-677X ;EISSN: 2145-5880Full text available |
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Material Type: Article
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Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de JerezRetos (Madrid), 2023 (50), p.205-214 [Peer Reviewed Journal]LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1579-1726 ;ISSN: 1988-2041 ;EISSN: 1988-2041 ;DOI: 10.47197/retos.v50.97266Full text available |
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8 |
Material Type: Article
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The impact of country of origin on consumer purchase decision of luxury vs. fast fashion: case of Saudi female consumersHumanities & social sciences communications, 2023-12, Vol.10 (1), p.621-9, Article 621 [Peer Reviewed Journal]The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2662-9992 ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-023-02112-zFull text available |
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Material Type: Article
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Investigating the mixed effect of green marketing on sustainable consumption with the mediating role of green shoppingارزش آفرینی در مدیریت کسب و کار, 2022-08, Vol.2 (2), p.99-125 [Peer Reviewed Journal]EISSN: 2980-8359 ;DOI: 10.22034/jbme.2022.363173.1039Digital Resources/Online E-Resources |
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Material Type: Article
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The effect of innovation and consumer related factors on consumer resistance to innovationCogent business & management, 2017-01, Vol.4 (1), p.1312058 [Peer Reviewed Journal]2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license 2017 ;2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2017.1312058Full text available |
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Material Type: Article
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CSR and Customer Outcomes: The Mediating Role of Customer EngagementSustainability, 2018-11, Vol.10 (11), p.4243 [Peer Reviewed Journal]2018. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10114243Full text available |
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12 |
Material Type: Article
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Engagement and consumption behavior of eSports gamersSpanish journal of marketing-ESIC, 2023-08, Vol.27 (2), p.261-282 [Peer Reviewed Journal]Amir Zaib Abbasi, Muhammad Asif, Amjad Shamim, Ding Hooi Ting and Raouf Ahmad Rather. ;ISSN: 2444-9709 ;ISSN: 2444-9695 ;EISSN: 2444-9709 ;DOI: 10.1108/SJME-07-2022-0161Full text available |
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Material Type: Article
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Consumer Motivation to Enhance Purchase Intention Towards Electric Vehicles in MalaysiaSHS web of conferences, 2021, Vol.124, p.9003 [Peer Reviewed Journal]ISSN: 2261-2424 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202112409003Full text available |
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Material Type: Article
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Consumer Motivation by Using Unified Theory of Acceptance and Use of Technology towards Electric VehiclesSustainability, 2021-11, Vol.13 (21), p.12177 [Peer Reviewed Journal]2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su132112177Full text available |
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15 |
Material Type: Article
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839Full text available |
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Material Type: Article
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TRUST MODEL TO INCREASE PURCHASE INTENT AMONG E-COMMERCE CONSUMERSJournal of Theoretical and Applied Information Technology, 2016-03, Vol.85 (2), p.172-172ISSN: 1817-3195 ;EISSN: 1817-3195Full text available |
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Material Type: Article
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The Effect of Media Technology on Electronic ShoppingWebology, 2021-09, Vol.18 (Special Issue 04), p.1424-1435 [Peer Reviewed Journal]Copyright Dr. Alireza Noruzi, University of Tehran, Department of Library and Information Science Sep 2021 ;ISSN: 1735-188X ;EISSN: 1735-188X ;DOI: 10.14704/WEB/V18SI04/WEB18207Full text available |
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Material Type: Article
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Effect of Pre-Treatments on the Qualities of Banana Dried by Two Different Drying MethodsSustainability, 2023-10, Vol.15 (20), p.15112 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su152015112Full text available |
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19 |
Material Type: Article
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Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-MarketingJournal of theoretical and applied electronic commerce research, 2015-09, Vol.10 (3), p.45-62 [Peer Reviewed Journal]Copyright Universidad de Talca Sep 2015 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762015000300005Full text available |
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Material Type: Article
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The Effect of Consumer Perceived Trust and Image Toward Food Brands on Consumers’ Willingness to BuyTáplálkozásmarketing, 2019-07, Vol.6 (1), p.41-562019. This work is licensed under https://creativecommons.org/licenses/by-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2064-8839 ;EISSN: 2631-1380 ;DOI: 10.20494/TM/6/1/3Full text available |