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1
24-Hour Online Shopping: A Study in Indian College Online Shoppers
24-Hour Online Shopping: A Study in Indian College Online Shoppers
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24-Hour Online Shopping: A Study in Indian College Online Shoppers

Academy of Marketing Studies journal, 2023-01, Vol.27 (3) [Peer Reviewed Journal]

2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678

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2
A brand foci model to explain achievement needs: a contradictory explanation
A brand foci model to explain achievement needs: a contradictory explanation
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A brand foci model to explain achievement needs: a contradictory explanation

Asia Pacific journal of marketing and logistics, 2017-01, Vol.29 (4), p.743-758 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-09-2016-0161

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3
Airline customer satisfaction and loyalty: impact of in-flight service quality
Airline customer satisfaction and loyalty: impact of in-flight service quality
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Airline customer satisfaction and loyalty: impact of in-flight service quality

Service business, 2009-09, Vol.3 (3), p.293-307 [Peer Reviewed Journal]

Springer-Verlag 2009 ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-009-0068-4

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4
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
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Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity

The journal of product & brand management, 2019-07, Vol.28 (4), p.502-514 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-07-2018-1929

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5
Analysis of Retail- Investor’s Behavioural Intention to Use Mobile Trading Apps: Using UTAUT 2
Analysis of Retail- Investor’s Behavioural Intention to Use Mobile Trading Apps: Using UTAUT 2
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Analysis of Retail- Investor’s Behavioural Intention to Use Mobile Trading Apps: Using UTAUT 2

Parikalpana : KIIT journal of management, 2023-12, Vol.19 (2), p.277-295

Copyright KIIT School of Management, KIIT University Dec 2023 ;ISSN: 0974-2808 ;DOI: 10.23862/kiit-parikalpana/2023/v19/i2/223473

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6
Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products
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Analysis of the influence of digital marketing, brand image, and price perception on purchase intention and brand loyalty in Uniqlo apparel products

International Journal of Research in Business and Social Science, 2023-01, Vol.12 (4), p.57-65 [Peer Reviewed Journal]

Copyright Society for the Study of Business and Finance 2023 ;ISSN: 2147-4478 ;EISSN: 2147-4478 ;DOI: 10.20525/ijrbs.v12i4.2612

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7
ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION
ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION
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ANALYSIS OF THE SOCIAL MEDIA MARKETING EFFECTS ON BRAND LOYALTY MEDIATED BY BRAND AWARENESS AND PURCHASE INTENTION

Jurnal ilmiah bisnis dan ekonomi Asia, 2023-11, Vol.17 (3), p.303-316

ISSN: 0126-1258 ;EISSN: 2620-875X ;DOI: 10.32815/jibeka.v17i3.1240

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8
Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran
Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran
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Antecedents and consequences of brand passion among young smartphone consumers: evidence of Iran

Cogent business & management, 2020, Vol.7 (1), p.1-17 [Peer Reviewed Journal]

2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2020 ;2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2020.1712766

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9
Antecedents and consequences of online buying behavior: a mediation study
Antecedents and consequences of online buying behavior: a mediation study
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Antecedents and consequences of online buying behavior: a mediation study

South Asian Journal of Business Studies, 2023-03, Vol.12 (1), p.54-78 [Peer Reviewed Journal]

Emerald Publishing Limited. ;ISSN: 2045-4457 ;EISSN: 2398-6298 ;DOI: 10.1108/SAJBS-07-2020-0223

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10
Antecedents and Effects of App-User Satisfaction: Empirical Evidence from Greece
Antecedents and Effects of App-User Satisfaction: Empirical Evidence from Greece
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Antecedents and Effects of App-User Satisfaction: Empirical Evidence from Greece

IUP Journal of Brand Management, 2022-12, Vol.19 (4), p.39-49

Copyright IUP Publications Dec 2022 ;ISSN: 0972-9097

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11
Are we too loyal to our concept of loyalty?
Are we too loyal to our concept of loyalty?
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Are we too loyal to our concept of loyalty?

Marketing news, 1998-06, Vol.32 (13), p.11

Copyright American Marketing Association Jun 22, 1998 ;ISSN: 0025-3790 ;CODEN: MKNWAT

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12
Assessing the role of emotions in B2B decision making: an exploratory study
Assessing the role of emotions in B2B decision making: an exploratory study
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Assessing the role of emotions in B2B decision making: an exploratory study

Journal of Indian business research, 2018-04, Vol.10 (2), p.170-192 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1755-4195 ;EISSN: 1755-4209 ;DOI: 10.1108/JIBR-10-2017-0171

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13
Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing
Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing
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Assessing the role of product category involvement and relationship proneness in the satisfaction–loyalty link in retailing

International journal of retail & distribution management, 2020-02, Vol.48 (2), p.207-226 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2019-0020

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14
Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values: Evidence from Pakistan and the United States
Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values: Evidence from Pakistan and the United States
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Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values: Evidence from Pakistan and the United States

Pakistan Journal of Commerce and Social Sciences, 2023, Vol.17 (1), p.115-134 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2309-8619 ;ISSN: 1997-8553 ;EISSN: 2309-8619

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15
Attributes of young adults’ favorite retail shops: a qualitative study
Attributes of young adults’ favorite retail shops: a qualitative study
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Attributes of young adults’ favorite retail shops: a qualitative study

Young consumers, 2022-10, Vol.23 (4), p.555-569 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-01-2022-1442

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16
Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands
Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands
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Authenticity as an antecedent of brand image in a positive emotional consumer relationship: the case of craft beer brands

EuroMed journal of business, 2022-11, Vol.17 (4), p.634-651 [Peer Reviewed Journal]

Emerald Publishing Limited. ;ISSN: 1450-2194 ;EISSN: 1758-888X ;DOI: 10.1108/EMJB-03-2021-0041

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17
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation
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Behavioral consequences of customer inspiration: the role of social media inspirational content and cultural orientation

Journal of research in interactive marketing, 2020-11, Vol.14 (4), p.431-459 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-09-2019-0145

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18
Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective
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Black Friday rituals, customer perceived value and loyalty among young adult customers in South Africa: A Stimulus-Organism-Response perspective

Cogent business & management, 2020, Vol.7 (1), p.1-14 [Peer Reviewed Journal]

2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2020 ;2020 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2020.1793523

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19
Brand addiction: brand characteristics and psychological outcomes
Brand addiction: brand characteristics and psychological outcomes
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Brand addiction: brand characteristics and psychological outcomes

The Journal of consumer marketing, 2021-03, Vol.38 (2), p.125-136 [Peer Reviewed Journal]

Barbara Francioni and Ilaria Curina, Sabrina M. Hegner and Marco Cioppi. ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2020-3678

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20
Brand Attributes Influencing Gen-Y and Gen-Z Consumers When Purchasing Smartphones
Brand Attributes Influencing Gen-Y and Gen-Z Consumers When Purchasing Smartphones
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Brand Attributes Influencing Gen-Y and Gen-Z Consumers When Purchasing Smartphones

IUP Journal of Brand Management, 2023-03, Vol.20 (1), p.32-43

Copyright IUP Publications Mar 2023 ;ISSN: 0972-9097

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