Results 1 - 20 of 349 for All Library Resources
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Brand Loyalty
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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eWOM, eReferral and gender in the virtual communityMarketing intelligence & planning, 2016-08, Vol.34 (5), p.692-710Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2015-0090Full text available |
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“Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”International journal of corporate social responsibility, 2022-12, Vol.7 (1), p.1-18 [Peer Reviewed Journal]The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2366-0066 ;EISSN: 2366-0074 ;DOI: 10.1186/s40991-022-00073-1Full text available |
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Corporate social responsibility and customer retention: evidence from the telecommunication industry in GhanaThe Journal of consumer marketing, 2021-01, Vol.38 (1), p.15-26 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2019-3459Full text available |
| 4 |
Material Type: Article
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Does green self-identity influence the revisit intention of dissatisfied customers in green restaurants?Management of environmental quality, 2023-03, Vol.34 (2), p.535-564 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1477-7835 ;EISSN: 1758-6119 ;DOI: 10.1108/MEQ-03-2022-0076Full text available |
| 5 |
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Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyaltyJournal of research in interactive marketing, 2017-08, Vol.11 (3), p.246-267 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-04-2017-0022Full text available |
| 6 |
Material Type: Article
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Charting the path between communication strategies and overseas purchasing service performance in the e-commerce contextAsia Pacific journal of marketing and logistics, 2023-04, Vol.35 (4), p.997-1010 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2022-0043Full text available |
| 7 |
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Cognitive antecedents and affective consequences of customers’ self-concept in brand management: A conceptual modelInternational journal of contemporary hospitality management, 2019-05, Vol.31 (5), p.2114-2128 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-09-2018-0712Full text available |
| 8 |
Material Type: Article
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Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitalsJournal of Islamic marketing, 2023-03, Vol.14 (4), p.1146-1165 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0327Full text available |
| 9 |
Material Type: Article
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GERİLLA PAZARLAMA FAALİYETLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİSİErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2024-04 (67), p.61-68 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Apr 2024 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.1301417Full text available |
| 10 |
Material Type: Article
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How does greenwashing affect green branding equity and purchase intention? An empirical researchMarketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339Full text available |
| 11 |
Material Type: Article
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Investigating the antecedents of halal brand product purchase intention: an empirical investigationJournal of Islamic marketing, 2021-09, Vol.12 (7), p.1339-1362 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-03-2019-0063Full text available |
| 12 |
Material Type: Article
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An Empirical Study of Consumer-Brand Relationships in the Hospitality IndustryIranian journal of management studies, 2023-10, Vol.16 (4), p.857-872 [Peer Reviewed Journal]COPYRIGHT 2023 University of Tehran, Farabi College ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2008-7055 ;EISSN: 2345-3745 ;DOI: 10.22059/ijms.2022.341453.675074Full text available |
| 13 |
Material Type: Article
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Relationship Modeling of Travel Website Quality toward Customer Satisfaction Influencing Purchase IntentionSustainability, 2023-05, Vol.15 (10), p.8225 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the author. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15108225Full text available |
| 14 |
Material Type: Article
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Examining the Impact of Marketing Motives and Concerns on User Satisfaction and Re-Purchase Intentions in a Sharing EconomySustainability, 2023-03, Vol.15 (5), p.4498 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15054498Full text available |
| 15 |
Material Type: Article
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Impact of fintech over consumer experience and loyalty intentions: an empirical study on Jordanian Islamic BanksCogent business & management, 2022-12, Vol.9 (1), p.1-17 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2141098Full text available |
| 16 |
Material Type: Article
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Digitalization in B2B marketing: omnichannel management from a PLS-SEM approachThe Journal of business & industrial marketing, 2023-01, Vol.38 (2), p.317-336 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-09-2021-0421Full text available |
| 17 |
Material Type: Article
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A framework to attain brand promise in an online settingMarketing intelligence & planning, 2013-01, Vol.31 (5), p.557-578Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2013-0063Full text available |
| 18 |
Material Type: Article
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Segmentation of brand lovers based on perceived financial constraints, financial anxiety, debt avoidance and perceived financial riskBusiness & management studies: an international journal, 2023-06, Vol.11 (2), p.468-4802023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v11i2.2207Full text available |
| 19 |
Material Type: Article
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Peer-to-peer marketplaces: a study on consumer purchase behaviorJournal of hospitality and tourism insights (Online), 2019-01, Vol.2 (1), p.37-54 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 2514-9792 ;EISSN: 2514-9806 ;DOI: 10.1108/JHTI-05-2018-0028Full text available |
| 20 |
Material Type: Article
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Satisfaction on the Driving Seat: Exploring the Influence of Social Media Marketing Activities on Followers’ Purchase Intention in the Restaurant Industry ContextSustainability, 2023-04, Vol.15 (9), p.7207 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15097207Full text available |
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