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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
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Material Type: Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand ExtensionsJournal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDEFull text available |
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3 |
Material Type: Article
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Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and IndiaJournal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.367-385 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304270140 ;CODEN: JAMSDEFull text available |
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Material Type: Article
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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the ArtJournal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal]Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0Full text available |
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5 |
Material Type: Article
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Die Geld-zurück-Garantie – Mehr als nur ein Qualitätsindikator?Zeitschrift für Betriebswirtschaft, 2011-12, Vol.81 (12), p.1285-1323 [Peer Reviewed Journal]Gabler Verlag 2011 ;Copyright Springer Science & Business Media Dec 2011 ;ISSN: 0044-2372 ;EISSN: 1861-8928 ;DOI: 10.1007/s11573-011-0521-4Full text available |
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Material Type: Article
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What Forms University? An Integrated Model from SyriaVerslas: teorija ir praktika, 2016-01, Vol.17 (1), p.46-552016. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2016.560Full text available |
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Material Type: Article
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Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisi: İstanbul İlinde Bir AraştırmaIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2017-10, Vol.4 (2), p.51-72 [Peer Reviewed Journal]Copyright Istanbul Gelisim University Oct 2017 ;ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.323819Full text available |
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Material Type: Article
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The Role of Knowledge-based Consumption in the Consumers’ Purchase Decisions of Heating ProductsPeriodica polytechnica. Social and management sciences, 2018-08, Vol.26 (2), p.137-148 [Peer Reviewed Journal]Copyright Periodica Polytechnica, Budapest University of Technology and Economics 2018 ;ISSN: 1416-3837 ;EISSN: 1587-3803 ;DOI: 10.3311/PPso.11778Full text available |
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9 |
Material Type: Article
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Smart hospitality: Taiwan hotel stakeholder perspectivesTourism review (Association internationale d'experts scientifiques du tourisme), 2019-02, Vol.74 (1), p.50-62 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-09-2017-0149Full text available |
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10 |
Material Type: Article
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Tüketicilerin Fiyat Algılamalarının İndirim Marketlerinden Satın Alma Niyetleri Üzerindeki EtkisiIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2019-10, Vol.6 (3), p.141-154 [Peer Reviewed Journal]ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.609121Full text available |
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Material Type: Article
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIPVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617Full text available |
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
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13 |
Material Type: Article
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Çevrimiçi İkinci-el Giyim Eşyası Satın Almaya Etki Eden Faktörlerin İncelenmesiİtobiad, 2020-06, Vol.9 (2), p.1487-1519 [Peer Reviewed Journal]ISSN: 2147-1185 ;EISSN: 2147-1185 ;DOI: 10.15869/itobiad.700919Full text available |
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14 |
Material Type: Article
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Young generation and environmental friendly awareness: does it the impact of green advertising?Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417Full text available |
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15 |
Material Type: Article
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The role of company reputation in mitigating negative word of mouthVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983Full text available |
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Material Type: Article
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Kahve Dükkânı Müşterilerinin Yeniden Satın Alma Niyetinin Oluşturulmasında Mağaza Atmosferi Unsurlarının Önemiİtobiad, 2021-09, Vol.10 (3), p.2891-2916 [Peer Reviewed Journal]ISSN: 2147-1185 ;EISSN: 2147-1185 ;DOI: 10.15869/itobiad.746685Full text available |
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17 |
Material Type: Article
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Marketing of environmentally friendly hotels in China through religious segmentation: a theory of planned behaviour approachTourism review (Association internationale d'experts scientifiques du tourisme), 2021-11, Vol.76 (5), p.1164-1180 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-08-2019-0327Full text available |
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18 |
Material Type: Article
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THE CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON JOB PERFORMANCE: DOES CORPORATE REPUTATION MATTER?Verslas: teorija ir praktika, 2022-06, Vol.23 (2), p.277-287COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16089Full text available |
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19 |
Material Type: Article
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Kahve Dükkânı Müşterilerinin Yeniden Satın Alma Niyetinin Oluşturulmasında Mağaza Atmosferi Unsurlarının Önemiİtobiad, 2022-06, Vol.11 (2), p.1291-1291 [Peer Reviewed Journal]EISSN: 2147-1185Full text available |
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Material Type: Article
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Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentionsTourism review (Association internationale d'experts scientifiques du tourisme), 2022-07, Vol.77 (4), p.1166-1185 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-11-2021-0497Full text available |