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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETINGVerslas: teorija ir praktika, 2023-01, Vol.24 (1), p.183-193COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17624Full text available |
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AI-driven influencer marketing: Comparing the effects of virtual and human influencers on consumer perceptionsDeposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No ModificationsDigital Resources/Online E-Resources |
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Çevrimiçi İkinci-el Giyim Eşyası Satın Almaya Etki Eden Faktörlerin İncelenmesiİtobiad, 2020-06, Vol.9 (2), p.1487-1519 [Peer Reviewed Journal]ISSN: 2147-1185 ;EISSN: 2147-1185 ;DOI: 10.15869/itobiad.700919Full text available |
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Customer responses to airline companies' service failure and recovery strategies: the moderating role of service failure habitTourism review (Association internationale d'experts scientifiques du tourisme), 2023-01, Vol.78 (1), p.1-17 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-03-2022-0108Full text available |
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Young generation and environmental friendly awareness: does it the impact of green advertising?Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417Full text available |
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Should your brand take a stand? Comparing the impact of brand activism and CSR on brand equityDeposit Licence - Keine Weiterverbreitung, keine Bearbeitung Deposit Licence - No Redistribution, No ModificationsDigital Resources/Online E-Resources |
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
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What Forms University? An Integrated Model from SyriaVerslas: teorija ir praktika, 2016-01, Vol.17 (1), p.46-552016. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2016.560Full text available |
| 10 |
Material Type: Article
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Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and IndiaJournal of the Academy of Marketing Science, 2006-07, Vol.34 (3), p.367-385 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2006 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304270140 ;CODEN: JAMSDEFull text available |
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Tüketicilerin Fiyat Algılamalarının İndirim Marketlerinden Satın Alma Niyetleri Üzerindeki EtkisiIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2019-10, Vol.6 (3), p.141-154 [Peer Reviewed Journal]ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.609121Full text available |
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Smart hospitality: Taiwan hotel stakeholder perspectivesTourism review (Association internationale d'experts scientifiques du tourisme), 2019-02, Vol.74 (1), p.50-62 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-09-2017-0149Full text available |
| 13 |
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Travel app shopping on smartphones: understanding the success factors influencing in-app travel purchase intentionsTourism review (Association internationale d'experts scientifiques du tourisme), 2022-07, Vol.77 (4), p.1166-1185 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1660-5373 ;EISSN: 1759-8451 ;DOI: 10.1108/TR-11-2021-0497Full text available |
| 14 |
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Der Herkunftslandeffekt: Eine kritische Würdigung des State of the ArtJournal für Betriebswirtschaft, 2011-11, Vol.61 (2-3), p.91-121 [Peer Reviewed Journal]Wirtschaftsuniversität Wien, Austria 2011 ;Journal für Betriebswirtschaft is a copyright of Springer, (2011). All Rights Reserved. ;ISSN: 0344-9327 ;ISSN: 2198-1620 ;EISSN: 1614-631X ;EISSN: 2198-1639 ;DOI: 10.1007/s11301-011-0075-0Full text available |
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Material Type: Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand ExtensionsJournal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDEFull text available |
| 16 |
Material Type: Article
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Consumer Cynicism in Influencer Marketing: An Impact Analysis on Purchase Intention and Brand Loyaltyİtobiad, 2024-03, Vol.13 (1), p.404-421 [Peer Reviewed Journal]EISSN: 2147-1185 ;DOI: 10.15869/itobiad.1422438Full text available |
| 17 |
Material Type: Article
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Kahve Dükkânı Müşterilerinin Yeniden Satın Alma Niyetinin Oluşturulmasında Mağaza Atmosferi Unsurlarının Önemiİtobiad, 2022-06, Vol.11 (2), p.1291-1291 [Peer Reviewed Journal]EISSN: 2147-1185Full text available |
| 18 |
Material Type: Article
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The Role of Knowledge-based Consumption in the Consumers’ Purchase Decisions of Heating ProductsPeriodica polytechnica. Social and management sciences, 2018-08, Vol.26 (2), p.137-148 [Peer Reviewed Journal]Copyright Periodica Polytechnica, Budapest University of Technology and Economics 2018 ;ISSN: 1416-3837 ;EISSN: 1587-3803 ;DOI: 10.3311/PPso.11778Full text available |
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Material Type: Article
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Kurumsal Sosyal Sorumluluğun Satın Alma Niyeti Üzerindeki Etkisi: İstanbul İlinde Bir AraştırmaIstanbul Gelişim Üniversitesi sosyal bilimler dergisi, 2017-10, Vol.4 (2), p.51-72 [Peer Reviewed Journal]Copyright Istanbul Gelisim University Oct 2017 ;ISSN: 2148-4287 ;EISSN: 2148-7189 ;DOI: 10.17336/igusbd.323819Full text available |
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Material Type: Article
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FACTORS OF CONSUMER BEHAVIOR IN THE PURCHASE PROCESS OF PERUVIAN BODEGAS IN THE CONTEXT OF COVID-19Verslas: teorija ir praktika, 2022-11, Vol.23 (2), p.387-3952022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16351Full text available |
Results 1 - 20 of 29 for All Library Resources
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