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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention
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Effect of Social Media Marketing of Luxury Brands on Brand Equity, Customer Equity and Customer Purchase Intention

Amfiteatru economic, 2023-02, Vol.25 (62), p.265-282 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2023/62/265

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2
MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL
MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL
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MODELLING SOCIAL COMMERCE BUYING BEHAVIOUR: AN ADAPTION OF THE SEQUENTIAL CONSUMER DECISION MAKING MODEL

Management Research and Practice, 2022-03, Vol.14 (1), p.17-29 [Peer Reviewed Journal]

COPYRIGHT 2022 Academia de Studii Economice Bucuresti ;Copyright Academia de Studii Economice din Bucuresti, Research Center in Public Administration and Public Management Mar 2022 ;ISSN: 2067-2462 ;EISSN: 2067-2462

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3
Social media in use: A uses and gratifications approach
Social media in use: A uses and gratifications approach
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Social media in use: A uses and gratifications approach

Management, 2021, Vol.26 (1), p.201-217 [Peer Reviewed Journal]

COPYRIGHT 2021 Ekonomski Fakultet Sveucilista u Splitu ;2021. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.26.1.12

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4
THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS
THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS
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THE EFFECT OF CORPORATE REPUTATION ON CONSUMER BEHAVIOUR AND PURCHASE INTENTIONS

Management Research and Practice, 2018-12, Vol.10 (4), p.21-32 [Peer Reviewed Journal]

COPYRIGHT 2018 Academia de Studii Economice Bucuresti ;Copyright Academia de Studii Economice din Bucuresti, Research Center in Public Administration and Public Management Dec 2018 ;ISSN: 2067-2462 ;EISSN: 2067-2462

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5
The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia
The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia
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The impact of demographic and socio-psychological characteristics on consumers’ ethnocentric tendencies: Evidence from Croatia

Management, 2018-12, Vol.23 (2), p.47-64 [Peer Reviewed Journal]

COPYRIGHT 2018 Ekonomski Fakultet Sveucilista u Splitu ;2018. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi/2018.23.2.47

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6
THE IMPACT OF SOCIAL MEDIA ACTIVITIES ON RAISING BRAND AWARENESS DURING THE COVID-19 PANDEMIC: THE CASE OF FASHION INDUSTRY IN KOSOVO
THE IMPACT OF SOCIAL MEDIA ACTIVITIES ON RAISING BRAND AWARENESS DURING THE COVID-19 PANDEMIC: THE CASE OF FASHION INDUSTRY IN KOSOVO
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THE IMPACT OF SOCIAL MEDIA ACTIVITIES ON RAISING BRAND AWARENESS DURING THE COVID-19 PANDEMIC: THE CASE OF FASHION INDUSTRY IN KOSOVO

Management, 2021-12, Vol.26 (2), p.295-310 [Peer Reviewed Journal]

COPYRIGHT 2021 Ekonomski Fakultet Sveucilista u Splitu ;2021. This work is published under https://creativecommons.org/licenses/by-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.26.2.17

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7
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39

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8
Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective
Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective
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Towards an Integrated Model of Customer Religiosity: A Self-Determination Theory Perspective

Central European Management Journal, 2020-06, Vol.28 (2), p.16-37 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.20

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