Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer CommitmentJournal of business ethics, 2005-12, Vol.62 (3), p.237-252 [Peer Reviewed Journal]Copyright 2005 Springer ;Springer 2005 ;Springer 2005. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-005-1899-0 ;CODEN: JBUEDJFull text available |
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2 |
Material Type: Article
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Generation X, Baby Boomers, and Swing: marketing fair trade apparelJournal of fashion marketing and management, 2005-12, Vol.9 (4), p.407-419 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/13612020510620786Full text available |
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3 |
Material Type: Article
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뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구한국의류학회지, 2005, 29(9, 10), , pp.1230-1240ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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4 |
Material Type: Article
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The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefsPsychology & marketing, 2005-10, Vol.22 (10), p.833-855 [Peer Reviewed Journal]2005 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2005 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20086Full text available |
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5 |
Material Type: Article
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The Advertising Effectiveness of Aboriginal Endorsers: An Example from TaiwanTourism analysis, 2005-09, Vol.10 (3), p.247-256 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Sep 2005 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354205775322989Full text available |
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6 |
Material Type: Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand ExtensionsJournal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDEFull text available |
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7 |
Material Type: Article
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READ YOUR LABEL & FIND OUTBee Culture, 2005-07, Vol.133 (7), p.59Copyright A.I. Root Company Jul 2005 ;ISSN: 1071-3190 ;EISSN: 1931-4000Full text available |
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8 |
Material Type: Article
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The effect of survey measurement on respondent behaviourApplied stochastic models in business and industry, 2005-07, Vol.21 (4-5), p.451-455 [Peer Reviewed Journal]Copyright © 2005 John Wiley & Sons, Ltd. ;ISSN: 1524-1904 ;EISSN: 1526-4025 ;DOI: 10.1002/asmb.590Full text available |
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9 |
Material Type: Article
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An application of the consumer ethnocentrism model to French consumersInternational business review, 2005-06, Vol.14 (3), p.325-344 [Peer Reviewed Journal]ISSN: 0969-5931 ;EISSN: 1873-6149 ;DOI: 10.1016/j.ibusrev.2004.12.006Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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How multicultural in-store music promoting ethnic products can help integrate a pluralistic societyInternational review on public and nonprofit marketing, 2005-06, Vol.2 (1), p.41-50 [Peer Reviewed Journal]Springer-Verlag 2005. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF02893249Full text available |
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11 |
Material Type: Article
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인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동한국의류학회지, 2005, 29(5), , pp.637-648ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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12 |
Material Type: Article
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ON YOUR GUARDMarketing News, 2005-03, Vol.39 (4), p.15Copyright American Marketing Association Mar 1, 2005 ;ISSN: 0025-3790 ;CODEN: MKNWATDigital Resources/Online E-Resources |
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13 |
Material Type: Article
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Brief vs. Comprehensive Descriptions in Measuring Intentions to PurchaseDigital Resources/Online E-Resources |
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14 |
Material Type: Article
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Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketersInternational marketing review, 2005-01, Vol.22 (6), p.658-672 [Peer Reviewed Journal]Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330510630276Full text available |
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15 |
Material Type: Article
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온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향한국의류학회지, 2005, Vol.29 (11), p.1475-1484ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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16 |
Material Type: Article
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FOR MAGAZINE ADS, LOCATION MATTERSWWD, 2004-12, Vol.188 (135), p.7Copyright © 2004 Fairchild Publishing Inc. ;ISSN: 0149-5380Digital Resources/Online E-Resources |
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17 |
Material Type: Article
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Who buys American alligator?: Predicting purchase intention of a controversial productJournal of business research, 2004-10, Vol.57 (10), p.1189-1198 [Peer Reviewed Journal]ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(02)00327-2Digital Resources/Online E-Resources |
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18 |
Material Type: Article
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Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion ApproachJournal of marketing research, 2004-08, Vol.41 (3), p.306-323 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright (c) 2004 American Marketing Association. All rights reserved. ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.41.3.306.35985 ;CODEN: JMKRAEDigital Resources/Online E-Resources |
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19 |
Material Type: Article
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BURST! MEDIA CHOOSES TACODA AUDIENCE MANAGEMENT SYSTEMWorldwide videotex update, 2004-07, Vol.23 (7)Copyright Worldwide Videotex Jul 1, 2004 ;ISSN: 0731-7891Full text available |
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20 |
Material Type: Article
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The impact of cognitive and/or affective processing styles on consumer response to advertising appealsJournal of business research, 2004-06, Vol.57 (6), p.657-664 [Peer Reviewed Journal]ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(02)00309-0Digital Resources/Online E-Resources |