skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 93  for All Library Resources

Results 1 2 3 4 5 next page
Refined by: creation date: 1997 To 2005 remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment
Material Type:
Article
Add to My Research

Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment

Journal of business ethics, 2005-12, Vol.62 (3), p.237-252 [Peer Reviewed Journal]

Copyright 2005 Springer ;Springer 2005 ;Springer 2005. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-005-1899-0 ;CODEN: JBUEDJ

Full text available

2
Generation X, Baby Boomers, and Swing: marketing fair trade apparel
Material Type:
Article
Add to My Research

Generation X, Baby Boomers, and Swing: marketing fair trade apparel

Journal of fashion marketing and management, 2005-12, Vol.9 (4), p.407-419 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/13612020510620786

Full text available

3
뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구
Material Type:
Article
Add to My Research

뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구

한국의류학회지, 2005, 29(9, 10), , pp.1230-1240

ISSN: 1225-1151 ;EISSN: 2234-0793

Full text available

4
The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs
Material Type:
Article
Add to My Research

The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs

Psychology & marketing, 2005-10, Vol.22 (10), p.833-855 [Peer Reviewed Journal]

2005 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2005 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20086

Full text available

5
The Advertising Effectiveness of Aboriginal Endorsers: An Example from Taiwan
Material Type:
Article
Add to My Research

The Advertising Effectiveness of Aboriginal Endorsers: An Example from Taiwan

Tourism analysis, 2005-09, Vol.10 (3), p.247-256 [Peer Reviewed Journal]

Copyright Cognizant Communication Corporation Sep 2005 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354205775322989

Full text available

6
Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions
Material Type:
Article
Add to My Research

Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Journal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDE

Full text available

7
READ YOUR LABEL & FIND OUT
Material Type:
Article
Add to My Research

READ YOUR LABEL & FIND OUT

Bee Culture, 2005-07, Vol.133 (7), p.59

Copyright A.I. Root Company Jul 2005 ;ISSN: 1071-3190 ;EISSN: 1931-4000

Full text available

8
The effect of survey measurement on respondent behaviour
Material Type:
Article
Add to My Research

The effect of survey measurement on respondent behaviour

Applied stochastic models in business and industry, 2005-07, Vol.21 (4-5), p.451-455 [Peer Reviewed Journal]

Copyright © 2005 John Wiley & Sons, Ltd. ;ISSN: 1524-1904 ;EISSN: 1526-4025 ;DOI: 10.1002/asmb.590

Full text available

9
An application of the consumer ethnocentrism model to French consumers
Material Type:
Article
Add to My Research

An application of the consumer ethnocentrism model to French consumers

International business review, 2005-06, Vol.14 (3), p.325-344 [Peer Reviewed Journal]

ISSN: 0969-5931 ;EISSN: 1873-6149 ;DOI: 10.1016/j.ibusrev.2004.12.006

Digital Resources/Online E-Resources

10
How multicultural in-store music promoting ethnic products can help integrate a pluralistic society
Material Type:
Article
Add to My Research

How multicultural in-store music promoting ethnic products can help integrate a pluralistic society

International review on public and nonprofit marketing, 2005-06, Vol.2 (1), p.41-50 [Peer Reviewed Journal]

Springer-Verlag 2005. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF02893249

Full text available

11
인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동
Material Type:
Article
Add to My Research

인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동

한국의류학회지, 2005, 29(5), , pp.637-648

ISSN: 1225-1151 ;EISSN: 2234-0793

Full text available

12
ON YOUR GUARD
Material Type:
Article
Add to My Research

ON YOUR GUARD

Marketing News, 2005-03, Vol.39 (4), p.15

Copyright American Marketing Association Mar 1, 2005 ;ISSN: 0025-3790 ;CODEN: MKNWAT

Digital Resources/Online E-Resources

13
Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase
Material Type:
Article
Add to My Research

Brief vs. Comprehensive Descriptions in Measuring Intentions to Purchase

Digital Resources/Online E-Resources

14
Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers
Material Type:
Article
Add to My Research

Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers

International marketing review, 2005-01, Vol.22 (6), p.658-672 [Peer Reviewed Journal]

Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330510630276

Full text available

15
온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향
Material Type:
Article
Add to My Research

온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향

한국의류학회지, 2005, Vol.29 (11), p.1475-1484

ISSN: 1225-1151 ;EISSN: 2234-0793

Full text available

16
FOR MAGAZINE ADS, LOCATION MATTERS
Material Type:
Article
Add to My Research

FOR MAGAZINE ADS, LOCATION MATTERS

WWD, 2004-12, Vol.188 (135), p.7

Copyright © 2004 Fairchild Publishing Inc. ;ISSN: 0149-5380

Digital Resources/Online E-Resources

17
Who buys American alligator?: Predicting purchase intention of a controversial product
Material Type:
Article
Add to My Research

Who buys American alligator?: Predicting purchase intention of a controversial product

Journal of business research, 2004-10, Vol.57 (10), p.1189-1198 [Peer Reviewed Journal]

ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(02)00327-2

Digital Resources/Online E-Resources

18
Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach
Material Type:
Article
Add to My Research

Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion Approach

Journal of marketing research, 2004-08, Vol.41 (3), p.306-323 [Peer Reviewed Journal]

Copyright 2004 American Marketing Association ;Copyright (c) 2004 American Marketing Association. All rights reserved. ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.41.3.306.35985 ;CODEN: JMKRAE

Digital Resources/Online E-Resources

19
BURST! MEDIA CHOOSES TACODA AUDIENCE MANAGEMENT SYSTEM
Material Type:
Article
Add to My Research

BURST! MEDIA CHOOSES TACODA AUDIENCE MANAGEMENT SYSTEM

Worldwide videotex update, 2004-07, Vol.23 (7)

Copyright Worldwide Videotex Jul 1, 2004 ;ISSN: 0731-7891

Full text available

20
The impact of cognitive and/or affective processing styles on consumer response to advertising appeals
Material Type:
Article
Add to My Research

The impact of cognitive and/or affective processing styles on consumer response to advertising appeals

Journal of business research, 2004-06, Vol.57 (6), p.657-664 [Peer Reviewed Journal]

ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(02)00309-0

Digital Resources/Online E-Resources

Results 1 - 20 of 93  for All Library Resources

Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Refine My Results

Creation Date 

From To
  1. Before 1998  (11)
  2. 1998 To 1999  (12)
  3. 2000 To 2001  (13)
  4. 2002 To 2004  (42)
  5. After 2004  (16)
  6. More options open sub menu

Language 

  1. English  (87)
  2. Japanese  (16)
  3. Korean  (6)
  4. German  (3)
  5. Chinese  (1)
  6. More options open sub menu

Searching Remote Databases, Please Wait