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Material Type: Conference Proceeding
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GENERATION Z: IMPACTS OF CONSUMER ETHNOCENTRISM AND PLACE ATTACHMENT ON PURCHASE INTENTIONEconomic and Social Development: Book of Proceedings, 2024, p.180-191Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 5/Apr 6, 2024 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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THE EVOLUTION OF DIGITAL MARKETING WITH PERSONAL FACTORS: MEASURING THE IMPACT OF DIGITAL ADVERTISING AND DIGITAL AWARENESS ON CONSUMER IMPULSIVE BEHAVIOREconomic and Social Development: Book of Proceedings, 2023, p.324-340Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Dec 15/Dec 16, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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FACTORS INFLUENCING ATTITUDES ON SUSTAINABLE FASHIONEconomic and Social Development: Book of Proceedings, 2023, p.274-286Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Nov 21/Nov 22, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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AN ANALYSIS OF THE SUSTAINABLE TOURISM HOTEL CONCEPT: THE INFLUENCE OF ENVIRONMENTAL PRACTICES ON CONSUMER VISIT INTENTIONSEconomic and Social Development: Book of Proceedings, 2023, p.195-204Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 20/Oct 21, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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COUNTRY OF ORIGIN EFFECT ON CONSUMER BEHAVIOR: EXPLORING CONCEPTUAL AND THEORETICAL FRAMEWORKSEconomic and Social Development: Book of Proceedings, 2023, p.122-132Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 19/Oct 20, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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COUNTRY-OF-ORIGIN: LITERATURE REVIEWEconomic and Social Development: Book of Proceedings, 2023, p.64-80Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Jul 14/Jul 15, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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SATISFACTION OF USING QR CODES BY CUSTOMERS ON THE CROATIAN MARKETEconomic and Social Development: Book of Proceedings, 2023, p.14-26Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Jun 1/Jun 2, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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UNDERSTANDING THE FACTORS AFFECTING UNIVERSITY STUDENTS' INTENTION TO PURCHASE TERROIR PRODUCTS: AN S-O-R MODEL APPROACHEconomic and Social Development: Book of Proceedings, 2023, p.42-54Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Jun 1/Jun 2, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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HOW CONSUMER ELECT AN ORGANIC WINE?Economic and Social Development: Book of Proceedings, 2023, p.240-246Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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"DID I BUY THIS PERFUME BECAUSE OF THE CELEBRITY OR THE BRAND? OR BOTH?" UNDERSTANDING THE DIFFERENCE BETWEEN THE IMPACT OF CELEBRITY'S IMAGE AND BRAND'S IMAGE IN PERFUME ADVERTISEMENTSEconomic and Social Development: Book of Proceedings, 2023, p.304-312Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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11 |
Material Type: Conference Proceeding
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NEW INTEGRATED MODEL TO INVESTIGATE THE IMPACT OF AUGMENTED REALITY ON CONSUMERS SATISFACTION AND PURCHASE INTENTIONEconomic and Social Development: Book of Proceedings, 2023, p.1-6Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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12 |
Material Type: Conference Proceeding
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OMNICHANNEL RETAILINGEconomic and Social Development: Book of Proceedings, 2023, p.238-248Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Mar 31/Apr 1, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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RECOGNITION OF THE COUNTRY OF MANUFACTURE AND THE COUNTRY OF BRANDEconomic and Social Development: Book of Proceedings, 2023, p.164-174Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Mar 31/Apr 1, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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THE ROLE OF YOUTUBE MARKETING COMMUNICATION IN CONSUMER BUYING BEHAVIOREconomic and Social Development: Book of Proceedings, 2023, p.67-74Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Mar 10/Mar 11, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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EXPLORING THE FACTORS INFLUENCING SMES LIVE-STREAMING SHOPPING PERFORMANCE - MODERATING EFFECT OF PRODUCT VARIETYEconomic and Social Development: Book of Proceedings, 2023, p.40-48Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Feb 23/Feb 24, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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THE EFFECT OF PERSONALIZED ADVERTISING ON USERS BEHAVIOR: EXTENDING THE PRIVACY CALCULUS MODELEconomic and Social Development: Book of Proceedings, 2023, p.32-39Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Feb 23/Feb 24, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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17 |
Material Type: Conference Proceeding
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FACTORS AFFECTING TO TRUST AND INTENTION TO CONTINUE USING MOBILE BANKING: A CASE OF A-MOBILE APPLICATIONEconomic and Social Development: Book of Proceedings, 2023, p.305-320Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Feb 23/Feb 24, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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Will That Color Bring Me Good Luck? The Effect of Package Color Saturation of Probabilistic Goods on Consumers’ Purchase IntentionE3S Web of Conferences, 2023, Vol.409, p.01005 [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2555-0403 ;EISSN: 2267-1242 ;DOI: 10.1051/e3sconf/202340901005Full text available |
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Material Type: Conference Proceeding
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Analysis of Influencing Factors of Consumers’ Online Purchase Intention of Fresh Agricultural Products Based on Online ReviewE3S Web of Conferences, 2023, Vol.409, p.04006 [Peer Reviewed Journal]2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2555-0403 ;EISSN: 2267-1242 ;DOI: 10.1051/e3sconf/202340904006Full text available |
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Material Type: Conference Proceeding
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COUNTRY IMAGE EFFECT AND BRAND IMAGE INFLUENCE ON CONSUMER PERCEPTION OF LUXURY FASHION PRODUCTS: A CASE OF UAE MADE LUXURY FASHIONEconomic and Social Development: Book of Proceedings, 2022, p.310-319Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 19/Oct 20, 2022 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |