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The effect of Instagram influencers’ characteristics on attitude towards the brand and purchase intentionBusiness & management studies: an international journal, 2022-01, Vol.10 (2), p.7402022. This work is published under https://api.whatsapp.com/send?phone=+905333718974 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v10i2.2062Full text available |
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ÇEVRİMİÇİ KİMLİK HIRSIZLIĞI KORKUSUNUN ÇEVRİMİÇİ GİZLİLİK ENDİŞESİ VE SATIN ALMA DAVRANIŞINA ETKİSİErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2021-09 (60), p.609-632 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Sep-Dec 2021 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.981820Full text available |
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Tüketicilerin satın alma niyetlerinde sosyal medya fenomenleri ile kurulan parasosyal etkilerşimin rolüErciyes Üniversitesi Sosyal Bilimler Enstitüsü dergisi (Online), 2021-04, Vol.35 (4), p.1669-1688 [Peer Reviewed Journal]ISSN: 1300-1582 ;EISSN: 2148-8657 ;DOI: 10.48070/erciyesakademi.1028374Full text available |
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GERİLLA PAZARLAMA FAALİYETLERİ VE TÜKETİCİLER ÜZERİNDEKİ ETKİSİErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2024-04 (67), p.61-68 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Apr 2024 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.1301417Full text available |
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Material Type: Article
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THE IMPACT OF SOCIAL MEDIA MARKETING ACTIVITIES ON BRAND EQUITY, CUSTOMER RESPONSE AND PURCHASE INTENTION: A RESEARCH ON FAST FASHION BRANDSBusiness & management studies: an international journal, 2020-01, Vol.8 (5), p.42112020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v8i5.1672Full text available |
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Material Type: Article
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TALEBE DAYALI VİDEO HİZMETLERİNİN KULLANIMINA YÖNELİK NİTEL BİR ARAŞTIRMAErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2023-08 (65), p.31-40 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Aug 2023 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.1210669Full text available |
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OYUN İÇİ ÜRÜN YERLEŞTİRMENİN OYUN İÇİ REKLAMLARA YÖNELİK TUTUM VE OYUN İÇİ SATIN ALMA NİYETİNE ETKİSİ: GENÇ TÜKETİCİLER ÜZERİNE BİR ARAŞTIRMAErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2022-01 (61), p.385-406 [Peer Reviewed Journal]Copyright Erciyes University, Faculty of Economics and Administrative Sciences Jan-Apr 2022 ;ISSN: 1301-3688 ;EISSN: 2630-6409 ;DOI: 10.18070/erciyesiibd.990855Full text available |
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8 |
Material Type: Article
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Müziğin tüketim davranışı üzerine etkileriErciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 2009 (32), p.303-317 [Peer Reviewed Journal]ISSN: 1301-3688Full text available |
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Material Type: Article
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ÜLKE KİŞİLİĞİ ÖLÇEĞİNİN TÜRKÇE UYARLAMASININ GÜVENİLİRLİĞİ VE GEÇERLİLİĞİÖneri, 2017-01, Vol.12 (47), p.133 [Peer Reviewed Journal]2017. This work is published under https://creativecommons.org/licenses/by-nc/4.0/deed.tr (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1300-0845 ;EISSN: 2147-5377 ;DOI: 10.14783/maruoneri.v12i27581.290509Full text available |
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Material Type: Article
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KAMUOYUNUN YERLİ OTOMOBİL PROJESİNİ ALGISIÖneri, 2013-01, Vol.10 (39), p.1 [Peer Reviewed Journal]2013. This work is published under https://creativecommons.org/licenses/by-nc/4.0/deed.tr (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1300-0845 ;EISSN: 2147-5377 ;DOI: 10.14783/od.v10i39.1012000302Full text available |
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11 |
Material Type: Article
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Restoran Müşterilerinin Instagram’da Önem Verdikleri Faktörler ve Satın Alma Niyeti Üzerine EtkisiTürk Turizm Araştırmaları Dergisi, 2020, Vol.4 (3), p.2180-2196 [Peer Reviewed Journal]ISSN: 2587-0890Full text available |
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12 |
Material Type: Article
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Sürdürülebilir Giyim Markalarında Algılanan Kurumsal Sosyal Sorumluluk ve Yenilikçilik Bağlamında Marka İmajının Davranışsal Niyet Üzerine EtkisiSelçuk Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023-04 (50), p.219-236 [Peer Reviewed Journal]Copyright Selcuk University 2023 ;ISSN: 1302-1796 ;EISSN: 1304-8899 ;EISSN: 2667-4750 ;DOI: 10.52642/susbed.1225016Full text available |
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Material Type: Article
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Kurumsal sosyal sorumluluk algısının marka vefasına etkisinde marka aşkının aracılık rolüBusiness & management studies: an international journal, 2024-01, Vol.12 (1), p.1612024. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v12i1.2354Full text available |
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Material Type: Article
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THE PLACE AND IMPORTANCE OF INNOVATION IN BANKING SECTOR: THE CASE OF TURKEYBusiness & management studies: an international journal, 2019-01, Vol.7 (2), p.9462019. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v7i2.1131Full text available |
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Material Type: Article
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İnternet Sitesi Tasarımının Müşteri Güveni, Müşteri Memnuniyeti ve Satın Alma Niyetine Etkisi1Çankırı karatekin üniversitesi iktisadi ve idari bilimler fakültesi dergisi, 2021-01, Vol.11 (1), p.351-3752021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1308-5549 ;EISSN: 2147-4206 ;DOI: 10.18074/ckuiibfd.840405Full text available |
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Material Type: Article
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Customer satisfaction mediating role in the e-service experience and loyalty relationship on multi-channel groceryBusiness & management studies: an international journal, 2023-01, Vol.11 (3), p.9452023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v11i3.2272Full text available |
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Material Type: Article
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DIŞ KAYNAK KULLANIMI AÇISINDAN INFLUENCER'LARIN GÜCÜ: INSTAGRAM ÖRNEĞİDokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 2023-06, Vol.25 (2), p.499-528 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1302-3284 ;EISSN: 1308-0911 ;DOI: 10.16953/deusosbil.1247558Full text available |
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Material Type: Article
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Reklam İlgilenimi, Reklama Yönelik Tutum ve Satın Alma Niyeti Arasındaki Etkilerin Analizi: Marka Tutumunun Aracılık RolüTürkiye iletişim araştırmaları dergisi, 2022-01 (40), p.173 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by-nc/4.0/deed.en (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2630-6220 ;EISSN: 2630-6220 ;DOI: 10.17829/turcom.1051482Digital Resources/Online E-Resources |
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Material Type: Article
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The moderating role of product involvement in the effect of attitude towards print advertisements on purchase intention: A study on female consumersBusiness & management studies: an international journal, 2022-01, Vol.10 (3), p.11182022. This work is published under https://api.whatsapp.com/send?phone=+905333718974 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2148-2586 ;EISSN: 2148-2586 ;DOI: 10.15295/bmij.v10i3.2101Full text available |
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Material Type: Article
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Marka farkındalığı ile satın alma niyeti arasındaki ilişki bağlamında televizyon dizilerinde ürün yerleştirmeUluslararası bilimsel araştırmalar dergisi (Online), 2020-12, Vol.5 (8), p.383-403 [Peer Reviewed Journal]ISSN: 2536-4642 ;EISSN: 2536-4642 ;DOI: 10.21733/ibad.740021Full text available |