Results 1 - 20 of 39 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Book Chapter
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Advertising ModelsHandbook of Marketing Decision Models, p.81-106Springer Science+Business Media, LLC 2008 ;ISSN: 0884-8289 ;ISBN: 9780387782126 ;ISBN: 0387782125 ;EISBN: 0387782133 ;EISBN: 9780387782133 ;DOI: 10.1007/978-0-387-78213-3_4Full text available |
| 2 |
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Agent-Based Modeling of the Textile/Apparel MarketplaceSoft Computing in Textile Sciences, p.96-123Springer-Verlag Berlin Heidelberg 2003 ;ISSN: 1434-9922 ;ISBN: 9783790825169 ;ISBN: 3790825166 ;EISSN: 1860-0808 ;EISBN: 9783790817508 ;EISBN: 3790817503 ;DOI: 10.1007/978-3-7908-1750-8_5Full text available |
| 3 |
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An Examination of the Current Usage of Probability Markers in Print Advertising: A Content AnalysisAdvances in Advertising Research (Vol. IV), p.299-312Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_23Full text available |
| 4 |
Material Type: Book Chapter
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of CustomersContemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999Full text available |
| 5 |
Material Type: Book Chapter
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AppendicesStatistical Analysis of Management Data, 2009, p.369-384Springer Science+Business Media, LLC 2010 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 1441912703 ;EISBN: 9781441912701 ;DOI: 10.1007/978-1-4419-1270-1_13Full text available |
| 6 |
Material Type: Book Chapter
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Applicability of Customer Churn Forecasts in a Non-Contractual SettingInnovations in Classification, Data Science, and Information Systems, p.330-337Springer-Verlag Berlin · Heidelberg 2005 ;ISSN: 1431-8814 ;ISBN: 9783540232216 ;ISBN: 3540232214 ;EISBN: 9783540269816 ;EISBN: 3540269819 ;DOI: 10.1007/3-540-26981-9_38Full text available |
| 7 |
Material Type: Book Chapter
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Are You Involved? Are You Focused?: The Regulatory Fit and Involvement Effects on Advertisement EffectivenessAdvances in Advertising Research (Vol. IV), p.329-340Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_25Full text available |
| 8 |
Material Type: Book Chapter
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Assessing Innovations from the Market Point of ViewMaking Innovation Last: Volume 1, p.53-94Hubert Gatignon, David Gotteland and Christophe Haon 2016 ;ISBN: 9781349565412 ;ISBN: 1349565415 ;EISBN: 9781137560988 ;EISBN: 1137560983 ;DOI: 10.1007/978-1-137-56098-8_3Full text available |
| 9 |
Material Type: Book Chapter
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Beliefs Associated with Food Production MethodsFood, People and Society, p.381-399Springer-Verlag Berlin Heidelberg 2001 ;ISBN: 3642074774 ;ISBN: 9783642074776 ;EISBN: 3662046016 ;EISBN: 9783662046012 ;DOI: 10.1007/978-3-662-04601-2_23Full text available |
| 10 |
Material Type: Book Chapter
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Celebrities as Indirect Spokespeople in AdvertisingAdvances in Advertising Research (Vol. IV), p.103-114Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_8Full text available |
| 11 |
Material Type: Book Chapter
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting ContextRediscovering the Essentiality of Marketing, p.629-633Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121Full text available |
| 12 |
Material Type: Book Chapter
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social MediaRediscovering the Essentiality of Marketing, p.189-193Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42Full text available |
| 13 |
Material Type: Book Chapter
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Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European CountriesAdvances in Advertising Research (Vol. IV), p.351-364Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 9783658023645 ;ISBN: 3658023643 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_27Full text available |
| 14 |
Material Type: Book Chapter
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Decision Making with Consideration of Association in Supply ChainsData Mining, p.251-268Springer 2011 ;ISSN: 1619-5736 ;ISBN: 9781849963374 ;ISBN: 1849963371 ;EISBN: 184996338X ;EISBN: 9781849963381 ;DOI: 10.1007/978-1-84996-338-1_12Full text available |
| 15 |
Material Type: Book Chapter
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El etnocentrismo y la animosidad del consumidor como antecedentes de la intención de compra de productos extranjerosEstableciendo puentes en una economía global, 2008, Vol.2, p.24-24LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISBN: 8473565568 ;ISBN: 9788473565561Digital Resources/Online E-Resources |
| 16 |
Material Type: Book Chapter
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Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China2011 International Conference in Electrics, Communication and Automatic Control Proceedings, 2011, p.833-841Springer Science+Business Media, LLC 2012 ;ISBN: 1441988483 ;ISBN: 9781441988485 ;EISBN: 1441988491 ;EISBN: 9781441988492 ;DOI: 10.1007/978-1-4419-8849-2_105Full text available |
| 17 |
Material Type: Book Chapter
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Face Value: Images of Headless Decorative Models Increase Consumer Identification and Product AttitudesAdvances in Advertising Research (Vol. IV), p.263-272Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_20Full text available |
| 18 |
Material Type: Book Chapter
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Integrated Marketing Communication in B2B2C AreaBeyond Multi-channel Marketing, 2020, p.79-120Copyright © 2020 Emerald Publishing Limited ;ISBN: 1838676864 ;ISBN: 9781838676865 ;EISBN: 9781838676858 ;EISBN: 1838676856 ;DOI: 10.1108/978-1-83867-685-820201009Full text available |
| 19 |
Material Type: Book Chapter
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International Sponsorship ResearchThe Handbook of International Advertising Research, 2014, p.529-553Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26Full text available |
| 20 |
Material Type: Book Chapter
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Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase IntentionProceedings of the Institute of Industrial Engineers Asian Conference 2013, 2013, p.1479-1486Springer Science+Business Media Singapore 2013 ;ISBN: 9789814451970 ;ISBN: 9814451975 ;EISBN: 9789814451987 ;EISBN: 9814451983 ;DOI: 10.1007/978-981-4451-98-7_173 ;OCLC: 858764727 ;LCCallNum: HD28-70Full text available |
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