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Results 1 - 20 of 331  for All Library Resources

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1
Applicability of Customer Churn Forecasts in a Non-Contractual Setting
Material Type:
Book Chapter
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Applicability of Customer Churn Forecasts in a Non-Contractual Setting

Innovations in Classification, Data Science, and Information Systems, p.330-337

Springer-Verlag Berlin · Heidelberg 2005 ;ISSN: 1431-8814 ;ISBN: 9783540232216 ;ISBN: 3540232214 ;EISBN: 9783540269816 ;EISBN: 3540269819 ;DOI: 10.1007/3-540-26981-9_38

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2
Sensory Evaluation of Dried Bananas Obtained from Air Dehydration Assisted by Microwaves
Material Type:
Conference Proceeding
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Sensory Evaluation of Dried Bananas Obtained from Air Dehydration Assisted by Microwaves

Advances in Microwave and Radio Frequency Processing, p.289-302

Springer-Verlag Berlin Heidelberg 2006 ;ISBN: 9783540432524 ;ISBN: 3540432523 ;EISBN: 3540329447 ;EISBN: 9783540329442 ;DOI: 10.1007/978-3-540-32944-2_31

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3
온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향
Material Type:
Article
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온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향

한국의류학회지, 2005, Vol.29 (11), p.1475-1484

ISSN: 1225-1151 ;EISSN: 2234-0793

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4
Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers
Material Type:
Article
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Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketers

International marketing review, 2005-01, Vol.22 (6), p.658-672 [Peer Reviewed Journal]

Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330510630276

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5
인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동
Material Type:
Article
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인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동

한국의류학회지, 2005, 29(5), , pp.637-648

ISSN: 1225-1151 ;EISSN: 2234-0793

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6
How multicultural in-store music promoting ethnic products can help integrate a pluralistic society
Material Type:
Article
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How multicultural in-store music promoting ethnic products can help integrate a pluralistic society

International review on public and nonprofit marketing, 2005-06, Vol.2 (1), p.41-50 [Peer Reviewed Journal]

Springer-Verlag 2005. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF02893249

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7
The effect of survey measurement on respondent behaviour
Material Type:
Article
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The effect of survey measurement on respondent behaviour

Applied stochastic models in business and industry, 2005-07, Vol.21 (4-5), p.451-455 [Peer Reviewed Journal]

Copyright © 2005 John Wiley & Sons, Ltd. ;ISSN: 1524-1904 ;EISSN: 1526-4025 ;DOI: 10.1002/asmb.590

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8
Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions
Material Type:
Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand Extensions

Journal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDE

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9
READ YOUR LABEL & FIND OUT
Material Type:
Article
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READ YOUR LABEL & FIND OUT

Bee Culture, 2005-07, Vol.133 (7), p.59

Copyright A.I. Root Company Jul 2005 ;ISSN: 1071-3190 ;EISSN: 1931-4000

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10
The Advertising Effectiveness of Aboriginal Endorsers: An Example from Taiwan
Material Type:
Article
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The Advertising Effectiveness of Aboriginal Endorsers: An Example from Taiwan

Tourism analysis, 2005-09, Vol.10 (3), p.247-256 [Peer Reviewed Journal]

Copyright Cognizant Communication Corporation Sep 2005 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354205775322989

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11
The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs
Material Type:
Article
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The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs

Psychology & marketing, 2005-10, Vol.22 (10), p.833-855 [Peer Reviewed Journal]

2005 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2005 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20086

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12
뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구
Material Type:
Article
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뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구

한국의류학회지, 2005, 29(9, 10), , pp.1230-1240

ISSN: 1225-1151 ;EISSN: 2234-0793

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13
Generation X, Baby Boomers, and Swing: marketing fair trade apparel
Material Type:
Article
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Generation X, Baby Boomers, and Swing: marketing fair trade apparel

Journal of fashion marketing and management, 2005-12, Vol.9 (4), p.407-419 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/13612020510620786

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14
Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment
Material Type:
Article
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Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer Commitment

Journal of business ethics, 2005-12, Vol.62 (3), p.237-252 [Peer Reviewed Journal]

Copyright 2005 Springer ;Springer 2005 ;Springer 2005. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-005-1899-0 ;CODEN: JBUEDJ

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15
M‐loyalty: winning strategies for mobile carriers
Material Type:
Article
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M‐loyalty: winning strategies for mobile carriers

The Journal of consumer marketing, 2006, Vol.23 (4), p.208-218 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;Emerald Group Publishing Limited 2006 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363760610674338

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16
A structural equation model of customer satisfaction and future purchase of mail-order speciality food
Material Type:
Article
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A structural equation model of customer satisfaction and future purchase of mail-order speciality food

International journal of business science & applied management, 2006, Vol.1 (1), p.1-13 [Peer Reviewed Journal]

ISSN: 1753-0296 ;EISSN: 1753-0296

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17
Emerging markets in black South African townships: Small local independently owned versus large national retailers
Material Type:
Article
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Emerging markets in black South African townships: Small local independently owned versus large national retailers

European journal of marketing, 2006-01, Vol.40 (5/6), p.590-610 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2006 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560610657859

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18
role of perceived product quality and overall satisfaction on purchase intentions
Material Type:
Article
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role of perceived product quality and overall satisfaction on purchase intentions

International journal of consumer studies, 2006-03, Vol.30 (2), p.207-217 [Peer Reviewed Journal]

2005 Blackwell Publishing Ltd ;ISSN: 1470-6423 ;EISSN: 1470-6431 ;DOI: 10.1111/j.1470-6431.2005.00477.x

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19
Shop, Stop and Watch
Material Type:
Article
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Shop, Stop and Watch

Chain Store Age, 2006-03, Vol.82 (3), p.90

Copyright Lebhar-Friedman, Inc. Mar 2006 ;ISSN: 1087-0601 ;EISSN: 2329-1494 ;CODEN: CSAEAQ

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20
의류 제품의 속성에 대한 인지적 복잡성에 관한 연구 -의복 관여를 중심으로
Material Type:
Article
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의류 제품의 속성에 대한 인지적 복잡성에 관한 연구 -의복 관여를 중심으로

한국의류학회지, 2006, 30(4), , pp.497-506

ISSN: 1225-1151 ;EISSN: 2234-0793

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