Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Book Chapter
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Applicability of Customer Churn Forecasts in a Non-Contractual SettingInnovations in Classification, Data Science, and Information Systems, p.330-337Springer-Verlag Berlin · Heidelberg 2005 ;ISSN: 1431-8814 ;ISBN: 9783540232216 ;ISBN: 3540232214 ;EISBN: 9783540269816 ;EISBN: 3540269819 ;DOI: 10.1007/3-540-26981-9_38Full text available |
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2 |
Material Type: Conference Proceeding
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Sensory Evaluation of Dried Bananas Obtained from Air Dehydration Assisted by MicrowavesAdvances in Microwave and Radio Frequency Processing, p.289-302Springer-Verlag Berlin Heidelberg 2006 ;ISBN: 9783540432524 ;ISBN: 3540432523 ;EISBN: 3540329447 ;EISBN: 9783540329442 ;DOI: 10.1007/978-3-540-32944-2_31Full text available |
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3 |
Material Type: Article
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온라인 패션 쇼핑몰에서 쇼핑몰 속성과 쇼핑가치가 구매의도에 미치는 영향한국의류학회지, 2005, Vol.29 (11), p.1475-1484ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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4 |
Material Type: Article
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Sustainable competitive advantage of internet firms: A strategic framework and implications for global marketersInternational marketing review, 2005-01, Vol.22 (6), p.658-672 [Peer Reviewed Journal]Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330510630276Full text available |
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5 |
Material Type: Article
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인터넷쇼핑 및 TV홈쇼핑 위험지각에 따른 의복쇼핑성향, 구매의도, 구매행동한국의류학회지, 2005, 29(5), , pp.637-648ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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6 |
Material Type: Article
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How multicultural in-store music promoting ethnic products can help integrate a pluralistic societyInternational review on public and nonprofit marketing, 2005-06, Vol.2 (1), p.41-50 [Peer Reviewed Journal]Springer-Verlag 2005. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF02893249Full text available |
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7 |
Material Type: Article
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The effect of survey measurement on respondent behaviourApplied stochastic models in business and industry, 2005-07, Vol.21 (4-5), p.451-455 [Peer Reviewed Journal]Copyright © 2005 John Wiley & Sons, Ltd. ;ISSN: 1524-1904 ;EISSN: 1526-4025 ;DOI: 10.1002/asmb.590Full text available |
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8 |
Material Type: Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand ExtensionsJournal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDEFull text available |
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9 |
Material Type: Article
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READ YOUR LABEL & FIND OUTBee Culture, 2005-07, Vol.133 (7), p.59Copyright A.I. Root Company Jul 2005 ;ISSN: 1071-3190 ;EISSN: 1931-4000Full text available |
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10 |
Material Type: Article
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The Advertising Effectiveness of Aboriginal Endorsers: An Example from TaiwanTourism analysis, 2005-09, Vol.10 (3), p.247-256 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Sep 2005 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354205775322989Full text available |
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11 |
Material Type: Article
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The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefsPsychology & marketing, 2005-10, Vol.22 (10), p.833-855 [Peer Reviewed Journal]2005 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Oct 2005 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20086Full text available |
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12 |
Material Type: Article
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뇌파와 감정반응 평가를 통한 패션제품의 TV 광고효과 연구한국의류학회지, 2005, 29(9, 10), , pp.1230-1240ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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13 |
Material Type: Article
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Generation X, Baby Boomers, and Swing: marketing fair trade apparelJournal of fashion marketing and management, 2005-12, Vol.9 (4), p.407-419 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/13612020510620786Full text available |
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14 |
Material Type: Article
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Consumers' Evaluation of Unethical Marketing Behaviors: The Role of Customer CommitmentJournal of business ethics, 2005-12, Vol.62 (3), p.237-252 [Peer Reviewed Journal]Copyright 2005 Springer ;Springer 2005 ;Springer 2005. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-005-1899-0 ;CODEN: JBUEDJFull text available |
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15 |
Material Type: Article
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M‐loyalty: winning strategies for mobile carriersThe Journal of consumer marketing, 2006, Vol.23 (4), p.208-218 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;Emerald Group Publishing Limited 2006 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363760610674338Full text available |
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16 |
Material Type: Article
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A structural equation model of customer satisfaction and future purchase of mail-order speciality foodInternational journal of business science & applied management, 2006, Vol.1 (1), p.1-13 [Peer Reviewed Journal]ISSN: 1753-0296 ;EISSN: 1753-0296Full text available |
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17 |
Material Type: Article
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Emerging markets in black South African townships: Small local independently owned versus large national retailersEuropean journal of marketing, 2006-01, Vol.40 (5/6), p.590-610 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2006 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560610657859Full text available |
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18 |
Material Type: Article
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role of perceived product quality and overall satisfaction on purchase intentionsInternational journal of consumer studies, 2006-03, Vol.30 (2), p.207-217 [Peer Reviewed Journal]2005 Blackwell Publishing Ltd ;ISSN: 1470-6423 ;EISSN: 1470-6431 ;DOI: 10.1111/j.1470-6431.2005.00477.xFull text available |
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19 |
Material Type: Article
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Shop, Stop and WatchChain Store Age, 2006-03, Vol.82 (3), p.90Copyright Lebhar-Friedman, Inc. Mar 2006 ;ISSN: 1087-0601 ;EISSN: 2329-1494 ;CODEN: CSAEAQFull text available |
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20 |
Material Type: Article
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의류 제품의 속성에 대한 인지적 복잡성에 관한 연구 -의복 관여를 중심으로한국의류학회지, 2006, 30(4), , pp.497-506ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |